Director/PDMR Dealing and Total Voting Rights

YouGov PLC

30 April 2024

 

30 April 2024

YouGov plc

("YouGov" or "the Group" or "the Company")

Director/PDMR Dealing and Total Voting Rights

YouGov, the international research and data analytics group, announces that 9,126 new ordinary shares of 0.2p each ("Ordinary Shares") in the Company are to be allotted and issued.

Under the Company's remuneration policy, a proportion of the Non-Executive Directors' annual fee may be paid in the form of Ordinary Shares in lieu of cash, except if an NED has an existing substantial shareholding. Accordingly, the Company has approved the allotment and issue of 9,126 new Ordinary Shares as follows:

●	3,370 new Ordinary Shares representing a value of £30,000* to Stephan Shakespeare
●	1,685 new Ordinary Shares representing a value of £15,000* to Shalini Govil-Pai
●	1,264 new Ordinary Shares representing a value of £11,250* to Rosemary Leith
●	561 new Ordinary Shares representing a value of £5,000* to Ashley Martin
●	1,685 new Ordinary Shares representing a value of £15,000* to Devesh Mishra
●	561 new Ordinary Shares representing a value of £5,000* to Andrea Newman

(*Based on a closing price of £8.90 as at 26 April 2024, being the prior trading day.)

Following this issue, the shareholdings of these NEDs will be as follows:

●	Stephan Shakespeare is beneficially interested in a total of 1,776,399 Ordinary Shares (representing approximately 1.52% of the Company's Issued Share Capital).
●	Shalini Govil-Pai will hold 3,409 Ordinary Shares (representing approximately 0.003% of the Company's Issued Share Capital).
●	Rosemary Leith will hold 11,307 Ordinary Shares (representing approximately 0.01% of the Company's total issued share capital).
●	Ashley Martin will hold 9,549 Ordinary Shares (representing approximately 0.08% of the Company's total issued share capital).
●	Devesh Mishra will hold 2,259 Ordinary Shares (representing approximately 0.002% of the Company's Issued Share Capital).
●	Andrea Newman will hold 5,206 Ordinary Shares (representing approximately 0.004% of the Company's total issued share capital).

Application will be made for the admission of these new Ordinary Shares to trading on AIM with admission anticipated to be on 03 May 2024. 

Total Voting Rights

The total number of Ordinary Shares with voting rights in issue following the issue of these new Ordinary Shares is 117,124,904. No Ordinary Shares are held in treasury.

The above figure includes 1,251,366 Ordinary Shares that are held by the YouGov Employee Benefit Trust to satisfy awards under the Company's employee share schemes.

Shareholders may use the figure of 115,873,538 as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Group under the Financial Conduct Authority's Disclosure and Transparency Rules.

Enquiries

YouGov plc Tilly Heald, Company Secretary Hannah Jethwani, Investor Relations Director	020 7012 6000
FTI Consulting Charles Palmer / Valerija Cymbal / Jemima Gurney	020 3727 1000
Deutsche Numis (NOMAD and Joint Broker) Nick Westlake / Iqra Amin	020 7260 1000
Berenberg (Joint Broker) Mark Whitmore / Richard Andrews / Alix Mecklenburg-Solodkoff	020 3207 7800

About YouGov

YouGov is an international online research data and analytics technology group.

Our mission is to offer unparalleled insight into what the world thinks.

Our innovative solutions help the world's most recognised brands, media owners and agencies to plan, activate and track their marketing activities better.

With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.

At the core of our platform is an ever-growing source of consumer data that has been amassed over our twenty years of operation. We call it Living Data. All of our products and services draw upon this detailed understanding of our 27+ million registered panel members to deliver accurate, actionable consumer insights.

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world.

YouGov. Living Consumer Intelligence.

For further information, visit business.yougov.com

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.	Details of the person discharging managerial responsibilities/person closely associated
a)	Name:	Stephan Shakespeare
2.	Reason for the notification
a)	Position/status:	Chair of the Board
b)	Initial notification/Amendment:	Initial notification
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name:	YouGov plc
b)	LEI:	213800MZGBGCJIPOBB41
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument: Identification code:	Ordinary Shares of 0.2p each GB00B1VQ6H25
b)	Nature of the transaction:	Acquisition of shares
c)	Price(s) and volume(s):	Price(s) Volume(s) nil 3370
d)	Aggregated information: ·      Aggregated volume: ·      Price:	n/a
e)	Date of the transaction:	29 April 2024
f)	Place of the transaction:	London Stock Exchange [XLON]

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.	Details of the person discharging managerial responsibilities/person closely associated
a)	Name:	Shalini Govil-Pai
2.	Reason for the notification
a)	Position/status:	Non-Executive Director
b)	Initial notification/Amendment:	Initial notification
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name:	YouGov plc
b)	LEI:	213800MZGBGCJIPOBB41
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument: Identification code:	Ordinary Shares of 0.2p each GB00B1VQ6H25
b)	Nature of the transaction:	Acquisition of shares
c)	Price(s) and volume(s):	Price(s) Volume(s) nil 1,685
d)	Aggregated information: ·      Aggregated volume: ·      Price:	n/a
e)	Date of the transaction:	29 April 2024
f)	Place of the transaction:	London Stock Exchange [XLON]

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.	Details of the person discharging managerial responsibilities/person closely associated
a)	Name:	Rosemary Leith
2.	Reason for the notification
a)	Position/status:	Non-Executive Director
b)	Initial notification/Amendment:	Initial notification
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name:	YouGov plc
b)	LEI:	213800MZGBGCJIPOBB41
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument: Identification code:	Ordinary Shares of 0.2p each GB00B1VQ6H25
b)	Nature of the transaction:	Acquisition of shares
c)	Price(s) and volume(s):	Price(s) Volume(s) nil 1,264
d)	Aggregated information: ·      Aggregated volume: ·      Price:	n/a
e)	Date of the transaction:	29 April 2024
f)	Place of the transaction:	London Stock Exchange [XLON]

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.	Details of the person discharging managerial responsibilities/person closely associated
a)	Name:	Ashley Martin
2.	Reason for the notification
a)	Position/status:	Non-Executive Director
b)	Initial notification/Amendment:	Initial notification
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name:	YouGov plc
b)	LEI:	213800MZGBGCJIPOBB41
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument: Identification code:	Ordinary Shares of 0.2p each GB00B1VQ6H25
b)	Nature of the transaction:	Acquisition of shares
c)	Price(s) and volume(s):	Price(s) Volume(s) nil 561
d)	Aggregated information: ·      Aggregated volume: ·      Price:	n/a
e)	Date of the transaction:	29 April 2024
f)	Place of the transaction:	London Stock Exchange [XLON]

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.	Details of the person discharging managerial responsibilities/person closely associated
a)	Name:	Devesh Mishra
2.	Reason for the notification
a)	Position/status:	Non-Executive Director
b)	Initial notification/Amendment:	Initial notification
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name:	YouGov plc
b)	LEI:	213800MZGBGCJIPOBB41
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument: Identification code:	Ordinary Shares of 0.2p each GB00B1VQ6H25
b)	Nature of the transaction:	Acquisition of shares
c)	Price(s) and volume(s):	Price(s) Volume(s) nil 1,685
d)	Aggregated information: ·      Aggregated volume: ·      Price:	n/a
e)	Date of the transaction:	29 April 2024
f)	Place of the transaction:	London Stock Exchange [XLON]

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.	Details of the person discharging managerial responsibilities/person closely associated
a)	Name:	Andrea Newman
2.	Reason for the notification
a)	Position/status:	Non-Executive Director
b)	Initial notification/Amendment:	Initial notification
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name:	YouGov plc
b)	LEI:	213800MZGBGCJIPOBB41
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument: Identification code:	Ordinary Shares of 0.2p each GB00B1VQ6H25
b)	Nature of the transaction:	Acquisition of shares
c)	Price(s) and volume(s):	Price(s) Volume(s) nil 561
d)	Aggregated information: ·      Aggregated volume: ·      Price:	n/a
e)	Date of the transaction:	29 April 2024
f)	Place of the transaction:	London Stock Exchange [XLON]

 

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