Director/PDMR Shareholding

YouGov PLC
15 January 2007





15 January 2007

                        YouGov plc - Directors' dealings


YouGov PLC ('the Company') was notified on 15 January 2007 that Roger Parry, a
non-executive director of the company acquired 5,000 shares in the company at a
price of £9.375 per share. Following this transaction, Roger Parry's total
shareholding in the company is 5,000 shares representing 0.04% of the issued
share capital of the company.

The shares referred to in the announcement are the issued Ordinary Shares of 1 
pence each in the Company.


                                    ENDS


Enquiries:

YouGov plc                                            Tel: [phone]
Katherine Lee, Chief Financial Officer

Financial Dynamics                                    Tel: [phone]
Charles Palmer / Nicola Biles





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