Director/PDMR Shareholding

YouGov PLC
16 January 2006


YouGov Plc ('the Company' or 'YouGov')

Directors' Dealings

The Company announces that on 13 January 2006 Stephan Shakespeare, joint Chief
Executive of YouGov, acquired 20,000 ordinary shares in the Company at a price
of 292p per share.  Following this transaction Stephan Shakespeare's total
shareholding in the Company is 3,360,000 shares, representing 25.16% of the
issued share capital of YouGov.

On the same day, Katherine Lee, Chief Financial Officer of YouGov, acquired
10,400 ordinary shares in the Company at a price of 292p.  Following this
transaction Katherine Lee's total shareholding in the Company is 10,400 shares,
representing 0.078% of the issued share capital of YouGov.

The shares referred to in the announcement are the issued Ordinary Shares of 1
pence each in the Company.

For further information please contact:

Katherine Lee, Chief Financial Officer, YouGov plc           020 7618 3010

Kathleen McLeay, Noble & Company Limited                     0131 225 9677



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