Director/PDMR Shareholding

YouGov PLC
29 January 2007


29 January 2007

                        YouGov plc - Directors' dealings

YouGov PLC ('the Company') was notified on 29 January 2007 that Peter
Bazalgette, a non-executive director of the company acquired 500 shares in the
company at a price of £9.40 per share. Following this transaction, Peter
Bazalgette's total shareholding in the company is 40,189 shares representing
0.30% of the issued share capital of the company.

The shares referred to in the announcement are the issued Ordinary Shares of 
1 pence each in the Company.

ENDS

Enquiries:

YouGov plc                                            Tel: [phone]
Katherine Lee, Chief Financial Officer

Financial Dynamics                                    Tel: [phone]
Charles Palmer / Nicola Biles




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