Director/PDMR Shareholding

YouGov PLC
01 November 2007

YouGov plc
1 November 2007


                           YouGov plc ('the Company')


The Company announces that, on 1 November 2007, it approved the issue and
allotment of 283,455 new ordinary shares in the Company following an exercise of
share options under the Company's Approved Share Option Scheme by Panos
Manolopoulos, Managing Director, at an exercise price of 18 pence per share.

These shares will rank pari passu with all existing ordinary shares. Application
has been made for admission of these new ordinary shares to trading on AIM and
dealings are expected to commence on 6 November 2007.

The number of ordinary shares of 0.2p each in issue following admission will be
92,921, 568.


Enquiries:

Katherine Lee, Chief Financial Officer
YouGov plc                                           Tel: [phone]

Jag Mundi
Numis Securities Limited                             Tel: [phone]





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