Directors Dealings Amendment

YouGov PLC
19 July 2006



This announcement replaces the Directors' Dealing announcement (RNS no. 2875G)
released at 11.58am on 17 July 2006.

The changes to the announcement are as follows:

The number of shares sold were:

Peter Kellner                                                          267,391
Stephan Shakespeare                                                    668,478
Balshore Investments Limited                                           830,478

The total number of shares sold was 1,766,347.

The resulting shareholdings and ownership are as follows:

Peter Kellner                                              229,734         1.7%
Stephan Shakespeare                                      2,691,522        20.1%
Balshore Investments Limited                             2,509,520        18.8%

The full amended text appears below.

17 July 2006

                     YouGov plc ('YouGov' or 'the Company')

                            Directors' Share Dealing

The Company was informed on 14 July 2006 that Peter Kellner, Chairman, Stephan
Shakespeare, co-CEO and Balshore Investments Limited, a company in which the
family of Nadhim Zahawi, co-CEO, has a financial interest, had on that day sold
a total of 1,766,347 Ordinary Shares of 1p each at 440p as follows:

Peter Kellner                                                          267,391
Stephan Shakespeare                                                    668,478
Balshore Investments Limited                                           830,478

The share sales were executed to increase liquidity and satisfy demand for
YouGov stock from a number of new and existing institutional investors.

Following this sale of shares, Peter Kellner, Stephan Shakespeare and Balshore
Investments Limited own 229,734, 2,691,522 and 2,509,520 Ordinary Shares,
representing 1.7%, 20.1% and 18.8% of the Company's current issued share capital
respectively.


Enquiries:

YouGov plc
Nadhim Zahawi / Katherine Lee                        020 7618 3010

Financial Dynamics
Charles Palmer                                       020 7831 3113




                      This information is provided by RNS
            The company news service from the London Stock Exchange