Dissolution of JV

YouGov PLC
09 August 2007



9 August 2007

                        YouGov plc and Execution Limited

                  Dissolution of YouGovExecution Joint Venture

YouGov plc and Execution Limited today announce that after 18 months of
successful operations both parties have decided to amicably dissolve the
YouGovExecution(YGX) joint venture with a view to each company independently
pursuing aspects of the YGX business.

Having established primary research services as a valuable resource for the
investment community, both Execution and YouGov have agreed that it is no longer
in the interests of either party to maintain an exclusive relationship with each
other.

The two companies will continue to co-operate on certain existing YGX services,
such as the YouGov/Execution Clothing Retail Index, and in the future where
there is a relevant business opportunity for both.

Enquiries:

YouGov plc
Neil Thorington                            020 7012 6000
                                           [e-mail]
Execution Limited
Anthony Siggers                            020 7456 9175
                                           [e-mail]
Financial Dynamics
Charles Palmer/ Nicola Biles               020 7831 3113




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