Holding(s) in Company

YouGov PLC 10 September 2007 10 September 2007 YouGov plc TR-1: Notifications of Major Interests in Shares 1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached: YouGov PLC 2. Reason for the notification (please place an X inside the appropriate bracket/s): An acquisition or disposal of voting rights: ( X ) An acquisition or disposal of financial instruments which may result in the acquisition of shares already issued to which voting rights are attached: ( ) An event changing the breakdown of voting rights: ( ) Other (please specify) : ( ) ................. 3. Full name of person(s) subject to notification obligation: ReachCapital Management, LLC 4. Full name of shareholder(s) (if different from 3) : ................. 5. Date of transaction (and date on which the threshold is crossed or reached if different): September 4, 2007 6. Date on which issuer notified: September 6, 2007 7. Threshold(s) that is/are crossed or reached: 3% 8. Notified Details: A: Voting rights attached to shares Class/type of shares Situation previous to the triggering if possible use ISIN transaction CODE Number of shares Number of voting rights GB00B1VQ6H25 Ordinary 304,938 304,938 Resulting situation after the triggering transaction Class/type of shares Number of shares Number of voting rights % of voting rights if possible use ISIN CODE Direct Indirect Direct Indirect GB00B1VQ6H25 Ordinary 4,054,938 6.07% 6.07% B: Financial Instruments Resulting situation after the triggering transaction Type of Expiration date Exercise/conversion No. of voting rights % of voting financial period/date that may be acquired rights instrument (if the instrument exercised/ converted) Total (A+B) Number of voting % of voting rights rights 4,054,938 6.07% 9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable : ................. Proxy Voting: 10. Name of proxy holder: ReachCapital Management, LLC 11. Number of voting rights proxy holder will cease to hold: ................. 12. Date on which proxy holder will cease to hold voting rights: ................. 13. Additional information: Major shareholder reporting 14. Contact name: Steven Mecca 15. Contact telephone number: +1-914-899-3665 For notes on how to complete form TR-1 please see the FSA website. This information is provided by RNS The company news service from the London Stock Exchange

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