New Ordinary Shares

YouGov PLC
20 December 2007

20 December 2007



                           YouGov plc ('the Company')



The Company announces that, on 20 December 2007, it approved the issue and
allotment of 1,898,735 new ordinary shares in the Company following an exercise
of share options under the Company's Approved Share Option Scheme by Peter
Kellner, President, at an exercise price of 10 pence per share.



These shares will rank pari passu with all existing ordinary shares. Application
has been made for admission of these new ordinary shares to trading on AIM and
dealings are expected to commence on 28 December 2007.



The number of ordinary shares of 0.2p each in issue following admission will be
94,820,303.





Enquiries:



Katherine Lee, Chief Financial Officer
YouGov plc                                        Tel: [phone]

Jag Mundi
Numis Securities Limited                          Tel: [phone]


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