Notification of Interests

YouGov PLC
08 October 2007



Form TR-1 with annex. FSA Version 2.1 updated April 2007

 
For filings with the FSA include the annex                                   
                                        
For filings with issuer exclude the annex                                   

 
TR-1: Notifications of Major Interests in Shares                             


                                                                               
1. Identity of the issuer or the underlying                                    
issuer of existing shares to which voting                                      
rights are attached:                                                           
                                                                               
YouGov plc           

                                                                               
2. Reason for notification (yes/no)                                            
                                                                               
                                                                               
An acquisition or disposal of voting rights                                    
                                                                               
                                                                               
An acquisition or disposal of financial instruments which may result           
in the acquisition of shares already issued to which voting rights             
are attached                                                                   

                                                                               
An event changing the breakdown of voting rights                               
                                                                               
Yes    

                                                                               
Other (please specify):                                                        

                                                                               
3. Full name of person(s) subject to                                           
notification obligation:                                                       
                                                                               
Baillie Gifford & Co          

                                                                               
4. Full name of shareholder(s) (if                                             
different from 3):                                                             
                                                                      
                                                                               
5. Date of transaction (and date on                    01-Oct-07                         
which the threshold is crossed or                                              
reached if different):                                                         
                                                                      
                                                                               
6. Date on which issuer notified:                      05-Oct-07                        
                                                                            
                                                                               
7. Threshold(s) that is/are crossed or                   5%                       
reached:         

 
8: Notified Details                                                                 
A: Voting rights attached to shares                                                 
                                                                                    
                                                                                    
Class/type   Situation previous  Resulting situation after the triggering           
of shares    to the triggering   transaction                                        
             transaction                                                            
If possible  Number of Number of Number of Number of voting    Percentage of voting 
use ISIN     shares    voting    shares    rights              rights               
code                   rights                                                       
                                           Direct    Indirect  Direct     Indirect      
                                     
  Ordinary   3495500     5.23    Below 5%            Below 5%             Below 5%  
   Share                                                                    
GB00B1VQ6H25                                                                        

 
B: Financial Instruments                                                        
                                                                                
                                                                                
Resulting situation after the triggering transaction                            
                                                                                
                                                                                
Type of         Expiration date Exercise/       No. of voting    Percentage of  
financial                       conversion      rights that may  voting rights  
instrument                      period/date     be acquired (if                 
                                                the instrument                  
                                                exercised/                      
                                                converted)                      
N/A                                                                             
                                                                                
                                                                                

 

 
Total (A+B)                                                                  
                                                                             
Number of voting rights                Percentage of voting rights           

Below 5%                               Below 5%                              

 

 

 

 
9. Chain of controlled undertakings through which the voting rights and /or  
the financial instruments are effectively held, if applicable:               
In the narrative below, the figures in ( ) indicate the amount of voting     
rights and the percentage held by each controlled undertaking where relevant.
                                                                             
Baillie Gifford & Co, a discretionary investment manager, is the parent      
undertaking of an investment management group.                               
                                                                             
Its wholly-owned direct subsidiary undertaking Baillie Gifford Overseas      
Limited (1152500; 1.2%) is also a discretionary investment manager.          
                                                                             
Its wholly-owned indirect (via Baillie Gifford Life Limited) subsidiary      
undertaking Baillie Gifford & Co Limited (2343000; 2.5%) is an OEIC          
Authorised Corporate Director and Unit Trust Manager which has delegated its 
discretionary investment management role to Baillie Gifford & Co.            
                                                                             
                                                                             

 
Proxy Voting:                                                                
                                                                             
                                                                             
10. Name of proxy holder:              N/A                                   
                                                                             
                                                                             
11. Number of voting rights proxy                                            
holder will cease to hold:                                                   
                                                                             
                                                                             
12. Date on which proxy holder will                                          
cease to hold voting rights:                                                 
                                                                             
                                                                             

 
13. Additional information:            This notification is made to reflect a
                                       passive change in the percentage      
                                       shareholding of Baillie Gifford & Co. 
                                       It follows the most recent month end  
                                       announcement made by YouGov plc on 1  
                                       October 2007 in accordance with DTR   
                                       5.6.1R that its issued voting share   
                                       capital is 92,638,113 ordinary shares 
                                       of 0.2p each   
                       
14 Contact name:                       Myra McIntyre                        
                                       Scott Russell 
                        
15. Contact telephone number:          0131 275 2154                         
                                       0131 275 2106                         

 

For notes on how to complete form TR-1 please see the FSA website.



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