Notification of Interests

YouGov PLC
23 October 2007


 

                TR-1: Notifications of Major Interests in Shares
                                        
 

1. Identity of the issuer or the underlying issuer of existing shares to which
voting rights are attached:

YouGov PLC

 

2. Reason for the notification

(please place an X inside the appropriate bracket/s):

 

An acquisition or disposal of voting rights: ( X )

 

An acquisition or disposal of financial instruments which may result in the
acquisition of shares already issued to which voting rights are attached: ( )

 

An event changing the breakdown of voting rights: ( )

 

Other (please specify) : ( )

 

 

3. Full name of person(s) subject to notification obligation:

Fidelity International Limited (FIL)

 

4. Full name of shareholder(s) (if different from 3) :

 

5. Date of transaction (and date on which the threshold is crossed or reached if
different):

October 18, 2007

 

6. Date on which issuer notified:

October 22, 2007

 

7. Threshold(s) that is/are crossed or reached:

11%

 

 

8. Notified Details:

 

A: Voting rights attached to shares

 
8: Notified Details                                                              
A: Voting rights attached to shares                                              
                                                                                 
                                                                                 
Class/type of  Situation previous  Resulting situation after the triggering       
shares         to the triggering   transaction                                    
               transaction                                                       
If possible    Number   Number of  Number   Number of voting  Percentage of voting
use ISIN code  of       voting     of       rights            rights              
               shares   rights     shares                                         
                                                                                 
                                                                          
                                  Direct    Direct   Indirect   Direct  Indirect   
                                                                                 
                                                                                 
ISIN                                                                             
                                                                                 
GB00B1VQ6H25 10,002,840 10,002,840                   10,889,710          11.76%                             

 

 

 

B: Financial Instruments

Resulting situation after the triggering transaction

 
Type of     Expiration date  Exercise/conversion No. of voting rights % of voting     
financial                    period/date         that may be acquired rights          
instrument                                       (if the instrument                   
                                                 exercised/                           
                                                 converted)                           
                                                                                      
                                                                                      

 

Total (A+B)
Number of voting     % of voting rights 
rights                                  
                                        
                                        
  10,899,710              11.76%

 

9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable:
                                     Shares       Nominee       Management 
                                      held                       Company   
                                    260,200   Bank of New York FPM         
                                              Brussels                     
Fidelity International Limited                                             
(FIL) is the parent holding company 6,248240  Brown Bros       FIL         
for various direct and indirect               Harrimn Ltd Lux              
subsidiaries, including Fidelity                                           
Fund Management Limited (FFML),     248,200   Brown Bros       FIJ         
Fidelity Investment Services Ltd              Harrimn and Co               
(FISL), Fidelity Gestion (FIGEST),                                         
Fidelity Investments Advisory       1,261,770 JP Morgan,       FIL         
(Korea)Limited (FIAKL), Fidelity              Bournemouth                  
Investments Mangement (Hong Kong)                                          
Limited (FIMHK), Fidelity Pension   2,288,900 JP Morgan,       FISL        
Management(FPM), Fidelity                     Bournemouth                  
Investments Japan (FIJ) and                                                
Fidelity Investments International  78,400    JP Morgan,       FPM         
(FII), investment managers for                Bournemouth                  
various non-US investment companies                                        
and institutional clients.          395,000   Northern Trust   FPM         
                                              London                       
                                                                           
                                    119,000   State STR BK and FPM         
                                              TR Co LNDN                   
                                                                           
                                                                           
                                                                           

.................

 

Proxy Voting:

 

10. Name of proxy holder:

Fidelity International Limited (FIL)

 

11. Number of voting rights proxy holder will acquire to hold:

896,870

 

12. Date on which proxy holder will acquire to hold voting rights:

18 October 2007

 

13. Additional information:

 

 

14. Contact name:

    David Merryweather

 

15. Contact telephone number:

   [e-mail]

 

For notes on how to complete form TR-1 please see the FSA website.



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