Launch of Public TV

Ten Alps PLC
05 December 2006



                                  Ten Alps plc

                              Launch of Public TV

Ten Alps Plc ('Ten Alps') beta-launched its Public TV website (www.public.tv)
today.



Public TV aggregates internet video about government, professional training and
business in a fast, free, quality-controlled search.



The site now continues to load content, towards full launch in February 2007.
Initially focussed on the UK, Public TV plans soon to add US content.



'The technical heavy-lifting is done, development costs and delivery are on
target and the revenue models are potentially exciting,' said Ten Alps CEO Alex
Connock.



'Public TV is about (say) a medical student being able to find useful
professional development videos, without having to wade through endless films of
Californians at doctors and nurses parties.  That can be a problem with existing
video aggregation sites.'



Nigel Dacre, Managing Director of Ten Alps Digital and head of the Public TV
project, said:



'We think Public TV is more scaleable and timely now than when we first
developed the plan in March 2006.  A tidal wave of low-end, user-generated video
entertainment has hit the internet, but it's much too hard to find the video
with editorial substance. Public TV addresses that.'



A dedicated advertising sales office is being established in Manchester this
week, under Ten Alps' existing 250-strong ad sales force.  Since the plan behind
Public TV is that it aggregates existing video content from content partners,
Ten Alps does not produce most of the video content itself, defining its cost
model very differently from a traditional TV channel.



 'We are also exploring several specific internet TV propositions which could
come on stream next year, driven by our 400 existing Ten Alps Publishing
specialist media client relationships. We aim to build an online business
defined by the so-called 'long tail,'' said Dacre.



Contact:



Paul McManus

020 7493 3716 or 07980 541 893

[e-mail]



Alex Connock (CEO) & Nitil Patel (Finance Director)

C/o Moira McManus

020 7878 2311

[e-mail]



Nigel Dacre

Managing Director, Ten Alps Digital

[e-mail]

C/o Zana Juckes  020 7878 2346



www.public.tv



www.tenalps.com


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