ASOS plc is a British online fast-fashion and cosmetic retailer. The company was founded in 2000 in London, primarily aimed at young adults.
ASOS originally stood for AsSeenOnScreen with the tagline "Buy what you see on film and TV" because it exclusively sold imitations of clothing from those mediums (for example, Brad Pitt's red leather jacket from the 1999 film Fight Club).
Asos share price launched on the London Stock Exchange at 24p in 2019.
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