4imprint Group plc is a United Kingdom-based direct marketer of promotional products with operations in North America, the United Kingdom and Ireland. The Company’s business operations are focused on a direct marketing business model. It delivers organic growth by using a range of data-driven, online, offline and brand-based marketing techniques to capture market share in the promotional product markets that it serves. It operates through two segments: North America and UK & Ireland.
Its products are sold under its own label brands, namely Crossland, Refresh and Taskright. Its product range comprises tens of thousands of individual products in categories, such as pens, bags and drinkware to higher value items, such as embroidered apparel, technology and full-size trade show displays, enabling its customers to find the product for their promotion and their brand. Crossland is its outdoor brand, including fleece jackets, blankets, beanie hats, vacuum mugs, backpacks and coolers.