Business Update

Media Corporation PLC
                  

                              Media Corporation plc

                          ('Media Corp' or the 'Group')

                                 Business Update

The Board of Media Corporation plc, a leading internet media and advertising
Company focused on web site publishing, internet search and media agency sales,
is pleased to provide a business update.

Highlights

    --  Successful re-launch of www.onthebox.com and www.creditcardexpert.co.uk
        leading to significant revenue growth

    --  Planned Re-launch of major portals including www.gambling.com and
        www.casino.co.uk during August and early September 2007

    --  Expansion in advertising agency Eyeconomy with new staff and recently
        launched Manchester office

    --  Advanced negotiations on Casino.co.uk sale

With a strong pipeline of new advertising campaigns and clients in the coming
months combined with the redevelopment and re-launch of all of our major
consumer websites, the Directors believe the outlook is now very positive for
the Group.

Gambling.com

Having reached the bottom of the fallout experienced over the US Gambling
legislation, the business has seen average International cost per click
advertising rates increasing from approximately US $7.50 in the 3 months from
April to June to over US $12.50 in July. Based on customer feedback the Board
believes that this positive trend will continue as the industry gains momentum.

The site is currently undergoing a major re-launch with the aim of providing the
most comprehensive information site for online gambling and related services on
the internet. The new site will incorporate sophisticated web functionality
including consumer generated content, tournament games and user profiling with
content ranging from sports results to poker jackpots. In addition to the
enhanced content and functionality the site will aim to grow its member base of
18,000 premium registered users who receive the Gambling.com magazine and
200,000 members who receive the regular Gambling.com newsletter by offering
winning tips and strategies from the World's leading Gambling experts.

Casino.co.uk

The website is currently undergoing a complete re-design which will fully
optimise the site for users, advertisers and search engines. The advertising
delivery system is being redeveloped to provide accurate real time data for
advertisers looking to target specific geographic or demographic markets.
Although advanced negotiations are ongoing with a potential buyer of
Casino.co.uk the decision has been taken to fully redevelop the website with the
aim of significantly growing the revenues generated, pending conclusion of
negotiations.

Onthebox.com

The re-launch of the Onthebox.com website in June has been a considerable
success with a 30% increase in daily traffic and registrations. The new site has
enhanced functionality and content including user generated programme comments
and SMS alerts. Having attracted no significant advertising in the past, the
site has billed over £25,000 during July 2007 from advertisers including Channel
4 and Channel 5. With a strong pipeline of advertising bookings the Board
believes that further growth can be anticipated.

In addition, there are ongoing negotiations with a major media group to provide
site sponsorship and streaming television content to Onthebox.com users. The
site now receives over 1.2 million monthly visitors compared to 900,000 before
the re-launch and is expected to continue to grow.

Creditcardexpert.co.uk

Since the acquisition in December 2006, financial performance has been mixed,
due to changes in Google's search algorithm. Since a key driver of revenue has
been the site's competitive hits in key search terms such as Credit Cards or UK
Credit Cards, it is essential that it is well positioned for these terms in
search results. With recent investment, the site now consistently ranks in the
top 5 search terms on Google for these keywords, which has translated to
improved revenues. With the imminent launch of www.personalloanexpert.co.uk and
www.broadbandwise.co.uk in the next few weeks, the Directors outlook for the new
Financial Portal division is positive.

FlightComparison.co.uk

The www.flightcomparison.co.uk website whilst still generating relatively low
revenues has shown consistent growth in both traffic and revenue since the
acquisition in January 2007. Additionally, the www.flightcomparison.com website
has recently been launched to target the U.S. market and is currently being
optimised for search engines. The search optimisation of the new website and new
commercial partnerships should take effect in the coming weeks.

Eyeconomy.co.uk

This business has expanded rapidly during 2007, having recruited a number of new
sales and trafficking staff and launched an office in Manchester. There have
also been a number of new client wins including Lastminute.com and Alliance and
Leicester. With the new office, staff and clients it is expected will benefit
financially over the next financial year.

Eyeconomy will be exhibiting at both Ad Tech London and New York, the leading
online advertising trade show, during 2007 as Eyeconomy looks to raise its
industry profile and further grow its international client base.

Commenting on trading, Justin Drummond, Chief Executive, Media Corp plc
commented:

'Following the introduction of the United States anti-gaming legislation in
October 2006, we quickly sought to diversify the Group's business by acquiring
internet portals in the travel and financial markets and invested in areas of
business that were not dependent on the online gaming industry for revenue. In
addition, we made an investment in Eyeconomy, the Group's advertising agency,
and this strategy has proven to be successful.

With the imminent re-launch of our major websites during August and early
September we believe that the Group is in a much stronger position to move
forward positively.'

For further information please contact:

-0-
*T
Media Corporation plc           Justin Drummond, CEO
[phone]

Buchanan Communications         Charles Ryland/Suzanne Brocks/Susanna Gale
[phone]

Canaccord Adams Limited         Mark Ashurst, Managing Director
[phone]
*T

Notes to editors:

Listed on the AIM market of the London Stock Exchange, Media Corp, is a leading
internet media and advertising Company focused on website publishing, search and
media agency sales.

The Group has three principal divisions:

Website Publishing - Media Corp has a diverse publishing division specialising
in online media. Our impressive list of websites includes a number of market
leading sites Including www.gambling.com, www.casino.co.uk,
www.creditcardexpert.co.uk, www.onthebox.com, www.freedeal.co.uk.

Search Technology - The vertical search specialists building sector specific
search engines for advertisers to communicate in a highly targeted environment
with their particular audience. All of our Search and Media products are powered
by our own high performance proprietary technology. www.searchfocus.co.uk.

Media Agency - Formed in 1996, Eyeconomy specialises in mass reach campaigns to
over 30 Million unique consumers per month via its own proprietary ad-serving
and tracking technology for clients including AOL, Dell and American Express.
www.eyeconomy.co.uk.

www.mediacorpplc.com