Contract Win

Contract Win

Media Corporation PLC

Media Corporation Plc

(AIM: MDC)

("Media Corp" or the "Group")

Contract Win

Digital Sports Group selects Media Corp for representation partnership

Media Corp's wholly owned subsidiary, Eyeconomy Limited, the online advertising solutions provider, today announces an exclusive site representation partnership deal with Digital Sports Group (“DSG”).

DSG was established in 2009 as an independent publisher of online sports content. DSG owns a network of over 50 leading websites; including football.co.uk, cricket.co.uk, tennis.co.uk, boxing.co.uk, golf.co.uk and motorsport.co.uk. In addition, DSG owns the www.footymad.net, a leading fan based website. The combined monthly traffic generated by DSG is 6 million unique users and 150 million page impressions, which will double the size of Eyeconomy’s exclusive banner advertising network and should enhance earnings from the commencement of the contract on 1^st August 2011.

This deal forms part of Eyeconomy's long term goal to grow its site representation division, through exclusive deals that significantly increase its market reach. Under the partnership deal, Eyeconomy will manage all third party online advertising for DSG’s websites. As well as banner adverts, Eyeconomy will be seeking sponsorships and long-term partners for the sites.

Justin Drummond, CEO, Media Corporation plc, commented:

"This is a major contract win for Media Corp and is a strong statement of the Group's intent to create a leading advertising network alongside our already established gaming brand, Purple Lounge. This exclusive deal with DSG will further enhance our ability to deliver targeted advertising to mass audiences.

Combined with the existing Express Newspapers' titles that we already represent, this contract gives advertisers an even larger variety of market leading titles across a variety of target markets. This will provide media buyers and planners with the opportunity to achieve millions of impressions with their campaigns. Digital Sports Group is a highly successful publishing house and we look forward to developing a long-term mutually beneficial relationship with them.

Eyeconomy is rapidly becoming a significant player in the UK online advertising market; this deal marks a further milestone in the development of the Company.”

Simon Boynton, Managing Director, DSG, commented:

"We chose to work with Eyeconomy as they are a well established advertising network with an excellent history and proven track record. Their ability to consistently deliver results is evident from their steady growth and the quality of market leading sites they currently work with.

We are confident that Eyeconomy will be able to best adapt its services to target these markets in the most effective way. With their expertise and impressive relationships with advertisers and agencies, we are confident they are the best advertising network to deliver our required revenue goals."

--ENDS--

Contacts:

Media Corporation Plc	Â	Tel: [phone]
Justin Drummond - CEO
Nilesh Jagatia – Group Finance Director
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Northland Capital Partners limited		Tel: + 44 20 7796 8800
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Luke Cairns / Rod Venables (Nomad)
Katie Shelton (Joint Broker)
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XCAP Securities		Tel: + 44 207 101 7070
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John Grant / Karen Kelly (Joint Broker)
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Bishopsgate Communications		Tel: + 44 20 7562 3350
Deepali Schneider / Natalie Quinn
[e-mail]

Notes to editors:

Quoted on the AIM market of the London Stock Exchange, Media Corp is a leading online gaming and media group.

The Group has two principal divisions:

Online Gaming – Media owns Purple Lounge, www.purplelounge.com a leading European online poker casino operator. With over a 100,000 registered customers, Purple Lounge provides an excellent user experience through a combination of the latest technology and best in class customer service.

Advertising Network – Acquired in 2004, Eyeconomy specialises in mass reach campaigns to up to 50 Million unique consumers per month via its own proprietary ad-serving and tracking technology for clients including AOL, Dell and American Express.

www.eyeconomy.co.uk

Further information can be found on the company's website, at www.mediacorpplc.com