Contract with Express Newspapers

Contract with Express Newspapers

Media Corporation PLC

Media Corporation Plc
("Media Corp" or the "Group")

Contract with Express Newspapers

Media Corp renews contract with Express Newspapers

Media Corp, a leading advertising network and online gaming Group, is pleased to announce that its wholly owned subsidiary, Eyeconomy Limited ("Eyeconomy"), the online advertising solutions provider, has extended its partnership with Express Newspapers ("Express") after signing a one year extension to the exclusive site representation agreement. This contract will commence on 1st February 2012, and continues its existing three year contract that commenced in February 2009. The contract has been historically worth £1 million per annum in revenue and is expected to generate similar revenues going forward.

Under the terms of the agreement, Eyeconomy will manage all third party online advertising for Express. As well as banner adverts, Eyeconomy will be seeking sponsorships and long-term partners for the site.

Express, owned by Northern & Shell Plc, operates a wide variety of media titles in the UK that include the Daily Express, Daily Star, Sunday Express, Daily Star Sunday, OK magazine, New! magazine and Star magazine. The deal will see Eyeconomy continue to sell and manage all advertising formats across the Group's entire UK network of leading websites.

The sites included are: www.dailyexpress.co.uk, www.dailystar.co.uk, www.OK.co.uk, www.new-magazine.co.uk and www.star-magazine.co.uk.

This is part of Eyeconomy's on-going goal to grow its site representation division, through exclusive deals that significantly increase its market reach. This division of Media Corp was significantly enhanced in June 2011 with the addition of the site representation contract with Digital Sports Group (“DSG”) the owner of a network of over 50 leading websites; including football.co.uk, cricket.co.uk, tennis.co.uk, boxing.co.uk, golf.co.uk and motorsport.co.uk. In addition, DSG owns the www.footymad.net, a leading fan based website. The combined monthly traffic generated by DSG is 6 million unique users and 150 million page impressions, which doubled the size of Eyeconomy's exclusive banner advertising network and has been earnings enhancing from the commencement of the contract on 1st August 2011.

Justin Drummond, CEO, Media Corporation plc, commented:

"This is another major contract renewal for Media Corp and a cornerstone contract for the Group’s advertising network. This exclusive deal with Express Newspapers continues to demonstrate our ability to deliver targeted advertising to mass audiences.

"Express Newspapers' variety of market leading titles cover broad sections of society across a variety of target markets and provide media buyers and planners with the opportunity to achieve millions of impressions with their campaigns. Express Newspapers Group is a well-respected, highly successful publication house and we look forward to further continuing long-term, mutually beneficial partnership with them".

“Eyeconomy has had a record year in 2011 and the Board remain very positive about the outlook for this division”.

Farzad Jamal, Group Internet Controller, Express Newspapers, commented:

"We have renewed the contract with Eyeconomy as they are a well-established advertising network with an impressive track record. They consistently deliver results and have significantly broadened the advertising base across our market leading publications.

"With their expertise and impressive relationships with direct advertisers and the largest agencies, we are confident they will continue to be the best advertising network to deliver our required performance targets."

--ENDS--

Contacts:

Media Corporation Plc	Â	Â	Â	Tel: [phone]
Justin Drummond - CEO
Nilesh Jagatia – Group Finance Director
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Northland Capital Partners Limited				Tel: + 44 20 7796 8800
Luke Cairns / Rod Venables (Nomad)
Katie Shelton (Joint Broker)
XCAP Securities				Tel: + 44 207 101 7070
John Grant / Karen Kelly (Joint Broker)
Bishopsgate Communications				Tel: + 44 20 7562 3350
Deepali Schneider / Natalie Quinn
[e-mail]

Notes to editors:

Quoted on the AIM market of the London Stock Exchange, Media Corp is a leading online gaming and media group.

The Group has two principal divisions:

Online Gaming – Media owns Purple Lounge, www.purplelounge.com a leading European online poker casino operator. With over a 120,000 registered customers, Purple Lounge provides an excellent user experience through a combination of the latest technology and best in class customer service.

Advertising Network – Eyeconomy specialises in mass reach campaigns to up to 50 Million unique consumers per month via its own proprietary ad-serving and tracking technology for clients including AOL, Dell and American Express, www.eyeconomy.co.uk

Further information can be found on the company's website, at www.mediacorpplc.com