PDMR Notification

Superdry plc (SDRY) Superdry plc: PDMR Notification 28-Sep-2021 / 14:05 GMT/BST Dissemination of a Regulatory Announcement, transmitted by EQS Group. The issuer is solely responsible for the content of this announcement. SuperdryPlc ('Superdry' or 'the Company') 28 September 2021 Notification and public disclosure of transactions by persons discharging managerial responsibilities ('PDMR') and persons closely associated with them ('PCA') Settlement of share award and related sale On 24 September 2021, Phil Dickinson, Creative Director, acquired 59,952 ordinary shares of 5 pence each ('Ordinary Shares') in the capital of the Company for nil cost in relation to the maturity of a share-based award granted to him by the Company on 24 September 2019. On the same date, 27,074 of such Ordinary Shares were sold to cover the taxes due in respect of such settlement, at a sale price of £2.8189 per Ordinary Share. This announcement, including the notification below, is made in accordance with the requirements of the EU Market Abuse Regulation. 1 Details of the person discharging managerial responsibilities / person closely associated   a Name 1. Phil Dickinson 2 Reason for the notification   a Position/status 1. Creative Director b Initial notification /Amendment Initial Notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a Name Superdry Plc b LEI 213800GAQMT2WL7BW361 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted   a Description of the financial instrument, type of instrument Identification code Ordinary shares of 5 pence each ISIN: GB00B60BD277 b Nature of the transaction Acquisition of ordinary shares at nil cost in relation to the settlement of a vested award under the Superdry Performance Share Plan and disposal of some of such ordinary shares to cover taxation. c Price(s) and volume(s) Price 1.nil 2.£2.8189 Volume 1.59,952 2.27,074 d Aggregated information Price 1.nil 2.£76,318.8986 Volume 1.59,952 2.27,074 e Date of the transaction 24 September 2021 f Place of the transaction 1.Outside of a trading venue 2.London Stock Exchange (XLON) For further information: Superdry Plc Ruth Daniels Company Secretary [phone]

ISIN:	GB00B60BD277
Category Code:	DSH
TIDM:	SDRY
LEI Code:	213800GAQMT2WL7BW361
OAM Categories:	3.1. Additional regulated information required to be disclosed under the laws of a Member State
Sequence No.:	123073
EQS News ID:	1236408

End of Announcement	EQS News Service