Director/PDMR Shareholding

Arsenal Holdings plc (the "Company") announces that it was notified on 4 May
2011 that on that date KSE, UK, Inc. ("KSE"), a company controlled by Stan
Kroenke, a Director of the Company, acquired 10,025 ordinary shares of £1.00
each in the Company from DF Nominees Limited ("DF Nominees").

The shares were acquired at a price of £11,750 per share in accordance with the
terms of an option agreement entered into between KSE and DF Nominees.  The
option was exercised on 1 May 2011 with completion of the transfer taking place
on 4 May 2011.

As a result of the acquisition, Stan Kroenke has a beneficial interest in, and
controls voting rights over, 28,681 ordinary shares in the Company,
representing 46.1% of the Company's issued ordinary shares.

5th May 2011