Admission to AIM

dotDigital Group Plc                              

                         First Day of Dealings on AIM                          

        Leading Digital Technology Company with Ambitious Growth Plans         

Founded in 1999, dotDigital Group Plc ("dotDigital or the Group") has grown to
become a leader in the provision of intuitive Software as a Service (`SaaS')
products for digital marketing professionals. These products include the
Group's email marketing platform, dotMailer and e-commerce offering,
dotCommerce. As part of its broader offering to help clients to grow their
businesses online, dotDigital also provides search marketing services, digital
strategy advice and managed services.

Dealings in dotDigital's shares will start trading on AIM at the start of
business today and the market capitalisation as at Admission is £21 million
based on the middle market price of 7.875p per share as quoted on PLUS at the
close of business on Monday 28th March.

Key business facts:

  * 135 staff employed in six offices throughout the UK and a support team in
    Minsk
   
  * Over 3,500 clients
   
  * Very broad earnings across the client base with high levels of recurring
    revenues
   
  * Strong financial base:
   
  * 
      + Year to June 2010 - £1.14m profit after tax on £6m turnover
       
      + Interim results announced 15th March 2011 show turnover and profits up
        by 48%
       
      + Cash: circa £2m and minimal debt as at the December half year end
       
The Directors remain committed to the delivery of products with recurring
revenues and scalability. Accordingly, investment in product development and
marketing is expected to accelerate in the year ahead. In addition, the
Directors have commenced plans to expand into new market areas including
overseas markets.

Peter Simmonds, Chief Executive, dotDigital, commented:

"A move to AIM is another key milestone for us and is part of a strategy to
develop even greater awareness of our business plans with investors and our
product plans with clients and new business prospects."

29 March 2011

Enquiries

dotDigital Group Plc                    020 7654 8686                          
                                                                               
Peter Simmonds, Chief Executive                                                
                                                                               
Broker                                  0161 831 1512                          
                                                                               
Zeus Capital                                                                   
                                                                               
Ross Andrews/Nick Cowles                                                       
                                                                               
Financial PR                            020 7245 0909                          
                                                                               
Hansard Communications                                                         
                                                                               
Guy McDougall/Nicholas Nelson