New License Agreement

Embargoed: 0700 hrs, 15 June 2007

                       International Brand Licensing Plc                       

                           ('IBL' or the 'Company')                            

 International Brand Licensing Plc announces the first ever watch license for  
                           its Admiral sports brand                            

International Brand Licensing Plc ("IBL") announces that it has entered a
license agreement with J & K Henderson Enterprises Limited ("Henderson Group")
for the design and distribution of watches in the UK and ROI under its Admiral
sports brand. The agreement is initially for a three year term and generates 
£60,000 in guaranteed minimum royalties.

Tony Hutchinson, IBL Chief Executive, comments: "We are delighted to have
signed the first ever watch license for the Admiral brand with the Henderson
Group. As a leading UK watch company, they have extensive design and
manufacturing resources complemented by first class relationships in their
retail sector.

This ground breaking entry into a totally new consumer category is further
proof of the increasing value that we continue to build for the Admiral brand."

For further information please contact:

Tony Hutchinson 0041-79-468-9450

Paul Foulger 0207-245-1100

International Brand Licensing

Romil Patel 020 7448 4400

Katie Ratner 020 7448 4400

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