Strategic Partnership

Embargoed: 0700hrs, 12 January 2006

                       International Brand Licensing Plc                       

                      New European Strategic Partnership                       

International Brand Licensing Plc ('IBL'), owner of the Admiral sportswear
brand, announces a new strategic alliance with @miral BV for the territory of
Benelux, Germany, Austria, and Switzerland.

As part of a ten, plus five year option, license agreement for this key central
European territory, @miral will use its extensive design, development, and
marketing resources to develop seasonal programmes for IBL's network of
international licensees. Sales revenues in the @miral territory are forecast to
total over EUR 60,000,000 through the initial term. As part of the agreement
@miral will be granted 250,000 shares in IBL together with a further 650,000
share options at 18.50p exercisable over five years from date of grant.

IBL Chief Executive, Tony Hutchinson, comments: 'We are delighted to have
signed this new agreement with @miral. Not only will this significantly
accelerate Admiral's growth in @miral's own territory, but their extensive and
talented product and marketing resources will be of major benefit to all
Admiral licensees worldwide.'

Admiral is the official kit sponsor of the England and West Indies cricket
teams and Leeds United, and is sold at ASDA stores and sports independents
throughout the UK.

For further information contact:

Tony Hutchinson

Adam Reynolds

IBL plc

Tel: [phone]


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