Acquisition of Speedfacts

Embargoed: not to be released until 7.00am on

                                                         Tuesday 3 January 2006

                                  ToLuna plc                                   

                          ('ToLuna' or 'the Company')                          

                                  Acquisition                                  

  ToLuna increases German presence with £2.06 million Speedfacts acquisition   

ToLuna, the pan-European provider of online panels and technology services to
the market research industry, is pleased to announce the acquisition today of
Speedfacts Gesellschaft für Online Research mbH ('Speedfacts'), a supplier of
online panel services in Germany. In addition, ToLuna has entered into a
five-year strategic cooperation agreement with the principal vendor, freenet.de
AG ('Freenet'), one of the leading online service providers in Germany with
approximately 7 million registered members, which will allow Speedfacts and
ToLuna to access Freenet's user base for continuing recruitment of online
panellists.

The entire issued share capital of Speedfacts is being acquired from Freenet,
Boris von Heesen (the managing director of Speedfacts) and Isila BV, for a
total consideration of £2.06 million. The consideration is to be satisfied by
the payment to the vendors of £1.91 million in cash and by the issue of 146,588
new ordinary shares in ToLuna. Based on the closing mid-market price of a
ToLuna share on AIM on 30 December 2005, the consideration shares are valued at
approximately £0.15 million.

Speedfacts was founded in 2000 by Boris Von Heesen and from its incorporation
worked closely with Freenet, its majority shareholder. Speedfacts recruits
online panellists via Freenet and has approximately 57,000 active panellists in
Germany.

In the 12 months ended 31 December 2004, Speedfacts had audited revenues of €
438,000, audited earnings before interest and taxation of €87,000 and audited
net liabilities of €103,907 on that date. Unaudited management accounts for the
eleven months to 30 November 2005, show turnover of €891,000 and a profit
before taxation of €360,000. The net assets to be acquired are expected to be
approximately €45,000. The acquisition is expected to be earnings enhancing for
ToLuna immediately.

Application will be made by the Company for the Consideration Shares to be
admitted to trading on AIM. It is expected that admission will become effective
and that trading will commence on 10 January 2006. These shares will rank pari
passu with the existing ordinary shares of ToLuna.

Frederic-Charles Petit, Chief Executive of ToLuna, said: 'This acquisition gets
the new year off to a flying start for ToLuna. Apart from being immediately
positive for earnings, it is a big step in our strategy of covering the major
European markets, giving us an immediate considerable presence in Germany
together with an important cooperation with Freenet, one of Germany's leading
online service providers. It is also consistent with the strategy, stated at
the time of admission to AIM, of delivering excellence in client servicing by
combining a strong local presence in Europe's largest markets with pan-European
panel coverage.'

Enquiries:

ToLuna plc                                                [phone]
                                                                               
Frederic-Charles Petit (Chief Executive)                   [phone]
                                                                               
Simon Barrell (Finance Director)                           [phone]
                                                                               
John East & Partners Limited                                                   
                                                                               
Simon Clements/John East                                                       

Background note:

ToLuna operates and builds online panels across Europe. It has designed and
operates software to enable research to be undertaken online.

ToLuna offers three core services to the market research industry:

  * access to its online panellists;
   
  * creation of dedicated online panels; and
   
  * the licensing of its own proprietary technology.
   
The group operates across Europe with offices in London, Paris and following
this acquisition Frankfurt.