Expansion in to North America

7 September 2006


                                  ToLuna plc                                   

                          ("ToLuna" or "the Company")                          

                       ToLuna expands into North America                       

New York office reflects growing demand for specialist European online
fieldwork.

ToLuna PLC (LSE: TOL), Europe's leading independent provider of online panels
and technology to the market research industry, announces its expansion into
the North American market with the opening of a New York office.

The move signals increased focus on the North American market providing local
bid and delivery capabilities to further improve service levels to clients.
This is in direct response to the demand for ToLuna's high quality European
panel from North American research agencies.

CEO Frédéric-Charles Petit stated: "This is a natural move for ToLuna and
inline with our stated strategy. For the last 12 months we have achieved our
key objective as Europe's leading independent provider of online panels and
technology to the market research industry. ToLuna has expanded its European
panel to over 1.1 million panel members thus reaching critical mass whilst
enhancing the depth of qualification of our panellists into 14 specialist
sub-panels from Automotive to Healthcare and B2B. We have established offices
in Paris, London and Frankfurt since the acquisition of German online panel
pioneer Speedfacts. The very strong demand we are already seeing for our
services in North America augurs well for our New York office".

The new office will act as the hub of US and Canadian operations and will offer
US clients local project management and account handling staff for our full
online panel services

Holly Williams, formerly VP Interactive Media Sales of Simmons Research, an
Experian company, is heading up the expansion as General Manager ToLuna North
America. Holly comments...

"Not only am I enthused by the dynamics of the online panel market but equally
by ToLuna's commitment to providing the highest quality European research panel
and delivery services. ToLuna's reputation in the US as the de-facto European
expert is well deserved. I look forward to building on that foundation."

About ToLuna

Since 2000, ToLuna has created some of the world's largest, and highest
quality, online consumer and business panels for market researchers. It has
pioneered the development of market specialised panels ranging from Automotive
to Fashion and Mobile communications.

ToLuna, which floated on the AIM market in May 2005, currently works with over
200 of the world's major market research agencies, and has rapidly acquired a
reputation for industry leading panel capacity even for the most challenging of
projects.

Using its online panel management expertise ToLuna has developed
'AutomateSurvey', a powerful hosted survey and panel management solution which
allows organizations to survey manage and reward their panels.

www.tolunapro.com

Contacts

Frederic-Charles Petit, chief executive 00336 33 08 03 91 / 06 33 08 03 91

Holly Williams, general manager North America 001 646 723 4595

David Worlidge John East & Partners 0207 628 2200