Trading Statement

12 February 2009

                                  Toluna Plc                                   

                          ("Toluna" or "the Company")                          

                                Trading update                                 

Toluna, the leading provider of online panels, communities and technology
services to the market research industry. is pleased to give a pre-close
trading update for the year ended 31 December 2008.

HIGHLIGHTS

  * Revenues increased by more than 70 per cent. in 2008 to more than £21
    million
   
  * Revenue growth in the year (excluding the effect of acquisitions) in excess
    of 34 per cent.
   
  * Operating profit (excluding share based payments), up in excess of 60 per
    cent at approximately £5 million, which is in line with market expectations
   
  * Both revenue and operating profit arrived at after charging exceptional
    costs linked to the acquisition of Common Knowledge and crediting exchange
    gains
   
  * Strategic US acquisition consolidates the group's position as a global
    provider of digital data collection solutions
   
  * Clients increased from 319 to 613 in the year
   
  * Firm start to 2009 bookings despite economic downturn
   
  * Net Cash at the year end of £1 million
   

In the year ended 31 December 2008, revenue grew to more than £21 million
(2007: £12.5 million), an increase of in excess of 70 per cent., reflecting
strong trading activity, especially in the second half of the year. Operating
profit, before share based payments, grew by more than 60 per cent. to
approximately £5 million (2007: £3 million), which is in line with market
expectations, after charging exceptional costs linked to the acquisition of
Common Knowledge and crediting exchange gains. This was Toluna's fourth
consecutive year of rapid growth in sales and profits. The revenue growth,
excluding the effect of acquisitions in the year, was in excess of 34 per cent.

During 2008, the Company successfully extended its strategic geographic
expansion, acquiring digital data collection pioneer, Common Knowledge, in the
US and expanding in the Asia Pacific region with the opening of its Sydney
office. This consolidates the position of Toluna as a global provider of
digital data collection solutions. From a financial standpoint, this
globalisation has meant that Toluna, along with other multinational
organisations, has recently benefited from currency fluctuations.

The number of clients using our services, expertise and technology as at 31
December 2008 was 613 (2007: 319).

As at 31 December 2008 the Company had net cash of £1 million.

Toluna's panel communities continued to expand and now operate in 30 countries
comprising more than 2.65 million members. Our unique online social voting
community, toluna.com, after its initial launch in October 2007, has been
successfully rolled out in France, Germany, Spain, Italy and the Netherlands,
giving us significant extra strength to recruit and manage our panellist
relationship.

We continued our record of innovation by launching Toluna QuickSurveys in
December 2008. This is the first fully automated, on demand, comprehensive and
immediate survey service which provides a national snapshot at the click of a
button. Already, the positive reaction of our clients and the sales of this new
product are promising.

Frédéric-Charles Petit, Chief Executive commented:

"2008 was a year of further expansion both geographically, in extending the
reach and depth of our toluna.com panel communities, and in technological
innovation. Our unique model of panellist engagement and interaction is
fuelling our ability to innovate and to offer our clients research solutions
tailored to the current climate. In the early weeks of 2009, bookings remain
firm. While the economic downturn makes us cautious to extrapolate, we believe
that, fundamentally the way that market research is produced, distributed and
used by clients as well as undertaken by respondents is changing dramatically,
and that Toluna is well positioned to benefit from these changes."


Toluna expects to report its final results for the year ended 31 December 2008
in mid-April 2009.

Enquiries:


Frederic-Charles Petit - CEO Toluna plc

Tel. No.: 0033 633080391

e-mail: [e-mail]

David Worlidge, Simon Clements - John East & Partners Limited

Tel. No.: 020 7628 2200

For more information visit http://www.toluna-group.com

Press contact information

e-mail: [e-mail]


Note to Editors:

About Toluna
 
Toluna is a leading independent online panel and survey technology provider to
the global marketing research industry. The Company provides sample and custom
panel building expertise to over 500 of the world's leading market research
agencies from offices across Europe, North America and Asia Pacific.

Toluna has built and manages a panel community of over 2.5 million active
members across 30 European and international countries. This has been
extensively profiled into 16 specialist panels, reaching niche segments to
provide premium quality survey research data. 

In addition, PanelPortal, a highly robust and scalable hosted technology
platform enables research professionals to easily build, manage and run their
own online panels and surveys. 

Toluna was recently recognized by the French Chamber of Commerce in Great
Britain as Exporter of the Year and was named France's fastest growing company
in the four years to 2007 by the magazine l'Entreprise.