Director/PDMR Shareholding

FirstGroup plc - Notification of Directors' Interests in Shares        

Each Non-Executive Director of the Company (other than David Dunn and Audrey
Baxter) has elected to have 40% of his fees in the form of shares in the
Company. Audrey Baxter has elected to have 100% of her fees in the form of
shares in the Company. Arrangements have been made for these shares to be
purchased on their behalf in the market on a regular basis.

Purchases took place on 25 October 2006 in accordance with standing
instructions as follows:-

Director                               Ordinary Shares of 5 pence each
                                                                      
Martin Gilbert                                                     859
                                                                      
Audrey Baxter                                                      419
                                                                      
David Begg                                                         228
                                                                      
Jim Forbes                                                         258
                                                                      
John Sievwright                                                    228
                                                                      
Martyn Williams                                                     99

Shares were purchased at a price of 538.75 pence per share.

The revised total beneficial holdings of the directors following these
transactions are:-

Director                               Ordinary Shares of 5 pence each
                                                                      
Martin Gilbert                                                  81,409
                                                                      
Audrey Baxter                                                    1,381
                                                                      
David Begg                                                       4,561
                                                                      
Jim Forbes                                                      20,288
                                                                      
John Sievwright                                                 27,248
                                                                      
Martyn Williams                                                  2,971

27 October 2006