Director/PDMR Shareholding

The FirstGroup plc Share Incentive Plan (the "Plan")              

In common with all eligible employees, each of the executive directors of
FirstGroup plc ("the Company") and members of the Executive Management Board of
the Company (who the company regards as persons discharging managerial
responsibility (PDMRs) under the Listing rules), have been invited to apply for
Partnership Shares under the Plan on a monthly basis.

On 1 September 2008, in accordance with standing instructions for the Plan the
following share dealings took place:

David Leeder, an executive director of the Company, chose to contribute to
purchase 20 Partnership Shares. The Company matched these shares with shares on
a two for three basis to the value of £20. Accordingly, David Leeder received 3
Matching Shares. Following these transactions, David Leeder's beneficial
holding is 44,799 shares.

Nicholas Chevis, a member of the Executive Management Board, chose to
contribute to purchase 10 Partnership Shares. The Company matched these shares
with shares on a two for three basis to the value of £20. Accordingly, Nick
Chevis received 3 Matching Shares. Following these transactions, Nick Chevis'
beneficial holding is 23,352 shares.

Clive Burrows, a member of the Executive Management Board, chose to contribute
to purchase 16 Partnership Shares. The Company matched these shares with shares
on a two for three basis to the value of £20. Accordingly, Clive Burrow's
received 3 Matching Shares. Following these transactions, Clive Burrows'
beneficial holding is 69,516 shares.

The shares were purchased at a price of 617.5 pence per share.

3 September 2008