Director/PDMR Shareholding

FirstGroup plc - Notification of Directors' Interests in Shares        

Each Non-Executive Director of the Company (other than Audrey Baxter and Colin
Hood who receive all of their fees in the form of shares in the Company) has
elected to receive 40% of his fees in the form of shares in the Company.
Arrangements have been made for these shares to be purchased on their behalf in
the market on a regular basis.

Purchases took place on 25 January 2010 in accordance with standing
instructions as follows:-

Director                               Ordinary Shares of 5 pence each
                                                                      
Martin Gilbert                                                   1,662
                                                                      
Audrey Baxter                                                      682
                                                                      
David Begg                                                         392
                                                                      
Colin Hood                                                         495
                                                                      
Tim O' Toole                                                       392
                                                                      
John Sievwright                                                    461
                                                                      
Martyn Williams                                                    173

Shares were purchased at a price of 371.6 pence per share.

The revised total beneficial holdings of the directors following these
transactions are:-

Director                               Ordinary Shares of 5 pence each
                                                                      
Martin Gilbert                                                 135,466
                                                                      
Audrey Baxter                                                   19,870
                                                                      
David Begg                                                      16,210
                                                                      
Colin Hood                                                       4,895
                                                                      
Tim O' Toole                                                     3,272
                                                                      
John Sievwright                                                 39,321
                                                                      
Martyn Williams                                                  5,761

26 January 2010