Director Shareholding

The FirstGroup plc Share Incentive Plan ('the Plan')              

In common with all eligible employees, each of the executive directors of
FirstGroup plc ('the Company') have been invited to apply for Partnership
Shares under the Plan on a monthly basis.

On 11 February 2004, in accordance with the terms of the Plan, the cash amount
of the dividend payable on the shares held by Iain Lanaghan under the Plan was
reinvested in additional shares. Accordingly, Iain Lanaghan received 9 Dividend
Shares. The shares were purchased at a price of 260.5 pence per share.

Following these transactions, Iain Lanaghan's beneficial holding is 6,689
shares.

12 February 2004