New commercial launch in Mexico

4 February 2013

                    mirada plc ("mirada" or "the Company")                     

                                  (AIM: MIRA)                                  

                        New commercial launch in Mexico                        

mirada plc, the AIM-quoted audiovisual interaction specialist, is delighted to
announce another successful deployment of its Navi product.

AXTEL, one of Mexico's largest telecommunications providers has launched its
pay TV service, AXTEL TV. AXTEL is offering a state of the art hybrid solution
which combines IPTV broadcast channels, on-demand (VoD, time-shift and network
personal video recorder) and interactive content via IP, along with access to
free-to-air DTT broadcasts channels.

AXTEL TV uses Navi, mirada's content navigation tool, which is deployed via
mirada's global partnership agreement with Ericsson. Navi is a complete set of
interactive navigational services providing AXTEL TV subscribers with a new
enjoyable TV experience, "TV sin Horarios", including time-shift features such
as restart, pause, or record the programs desired.

Under mirada's agreement with Ericsson, in addition to the set-up fees already
received, mirada will earn licence fees dependent on the number of subscribers
signing up to the service plus annual support and maintenance fees from the
date of launch of the service.

Jenaro Martínez, AXTEL TV Director, commented:

"The launch of AXTEL TV marks AXTEL´s first steps in the Pay TV market, and we
are confident that with our investment in mirada´s novel hybrid services, AXTEL
will quickly become one of the leaders of the Mexican digital television
market. Our customers can now access their favourite programs with an
easy-to-use and intuitive user interface."

José Luis Vázquez, Chief Executive Officer, mirada plc, commented:

"We are very proud to have participated in this project, which demonstrates,
once again, our capability to introduce innovative products helping users to
interact with their digital TV offering. This is our second live service under
partnership with Ericsson, the first was GVT (Brazil), and the new subscribers
will add to the monthly licence fees we are already earning from our existing
Navi and Iris deployments.

"As previously stated, we wish to continue expanding our activities throughout
Latin America, a key growth market for mirada. To date, our work here has been
extremely successful in cementing our product offering and we are confident
that the region will play a key role in mirada's future success."

                                     -END-                                     

Enquiries:

mirada plc                                              [phone]  
                                                                              
Jose Luis Vazquez, Chief Executive Officer                                    
                                                                              
Bishopsgate Communications                              [phone]  
                                                                              
Nick Rome/Sam Allen/ Matthew Low                                              
                                                                              
[e-mail]                                          
                                                                              
Seymour Pierce Limited (Nominated Advisor & Broker)     [phone]  
                                                                              
Mark Percy (Corporate Finance)                                                
                                                                              
David Banks (Corporate Broking)                                               
                                                                              
Peterhouse Corporate Finance (Joint Broker)             [phone]  
                                                                              
Jon Levinson                                                                  

About AXTEL

AXTEL is a Mexican telecommunications company that provides local and long
distance telephony, broadband Internet, data solutions, custom-made
communication solutions and now also Pay TV solutions in 39 cities and long
distance connectivity to business and residential customers in over 200 cities.
It is the second largest telephony provider in Mexico, and one of the leading
companies in Information and Communication Technology solutions in the
corporate, financial and government sectors.

About mirada

mirada creates and manages services for digital TV platforms and broadcasters
which enable consumers to interact with and purchase digital content on
television, mobile, online and bespoke devices. mirada's products and solutions
are used worldwide to deliver interactive TV, Video on Demand, digital
marketing and payment services. Its products and services have been deployed by
some of the biggest names in digital media and broadcasting including Sky,
Virgin Media, BBC, ITV, France Telecom and Telefónica. Headquartered in London,
mirada has commercial offices across Europe and Latin America and operates
technical centres in the UK and Spain. For more information, visit 
www.mirada.tv.