Update

For release: immediately

  CERES MEDIA COMPLETES RESTRUCTURING AND ANNOUNCES LAUNCH AND FIRST SALES IN  
                             INDUSTRIALS DIVISION                              

   NAC INDUSTRIAL PRODUCTS DIVISION LAUNCHED WITH NEW PRODUCTS AIMED AT THE    
                CONSTRUCTION AND PLUMBING AND HEATING INDUSTRY                 

Ceres Media International plc ("Ceres Media") is pleased to announce that it
has completed a restructuring of the business and has split into two separate
divisions. Natural AdCampaign Print which will continue to focus on the large
format printing industry marketing various products under the NatureWovenTM and
TierraFilmTM brands and NAC Industrial Products marketing the new NatureFloorTM
products into the construction and plumbing and heating markets.

Natural AdCampaign Print will focus on the large format retail printing and
advertising sector concentrating on the recent introduction and stocking of its
100% oil free compostable TierraFilmTM products into the US and European
markets. The business sells variants of this product for the Backlit, Clear and
Window film markets and is seeing increasing interest and sales as awareness of
these innovative products increases.

NAC Industrial Products will focus on the construction and plumbing and heating
industries with the recent launch in the UK of NatureFloorTM Chorus and Gossyp
aimed at the temporary protective flooring markets. These products have been
developed as a variant of the NatureWovenTM print materials and have improved
characteristics over current materials used including ease of laying, lay flat,
tensile strength and water barrier incorporation. These products additionally
have the added feature, as with all Ceres products, of being recyclable
therefore reducing landfill requirements and associated fees for constructors.

Development work continues on additional products to complement the ranges and
it is the intention to launch a light block version of the TierraFilmTM range
available in adhesive and non-adhesive variants for the printing industry and a
variant of the NatureNettingTM product used at the London Olympics for the
scaffolding and construction sector in the future. Further products will be
developed as demanded by customers.

Commenting on the restructuring and launch of the new products, Alex
Dowdeswell, CEO of Ceres Media International said: "Like other materials
manufacturers products tend to be used across different business sectors to aid
volume usage and sales and it is logical that Ceres Media adopts this approach
to increase awareness and take up of products. We are regularly asked for
product variants that are for uses outside the print sector as seen by the
London Olympics NatureNettingTM development and it is important for us to take
advantage of this. The NatureFloorTM product range has been developed
specifically for the construction industries and has been launched in the UK
initially. I am very pleased first sales have been achieved after a short
period of time and indications are that this will continue to grow. With
specific regard to the printing sector I am pleased awareness continues to
increase. The TierraFilmTM product range is receiving positive response from
printers and clients and we are continuing to push forward and gain the
relevant approvals from the advertising sector. This process has taken time due
to the number of different businesses involved but with approvals reached from
the Out of Home media owners earlier in the year, trade printers tested and
approved and the current sales push into the clients and media buyers the
process is nearing completion. This should finally open up a significant market
space that has international scalability. "

For additional information please contact:

Alex Dowdeswell, CEO
Ceres Media                                           [phone]

Cairn Financial Advisers
Liam Murray / Jo Turner                               [phone]

XCap
Jon Belliss                                           [phone]

Mike Wort / Anna Dunphy
Cubitt Consulting                                     [phone]



Notes to Editors:

Ceres Media is a specialist materials company producing natural compostable and
biodegradable materials for the print and construction industries. The company
is dedicated to providing sustainable and compostable alternatives for the
petroleum-based materials such as vinyl which are used extensively by these
industries. Petroleum based materials such as vinyl do not degrade readily and
have to be disposed of in landfill with an obvious negative impact on the
environment.

The materials that Ceres Media have developed for the print industry have the
same print quality as vinyl's, do not require modifications to existing
printing machines and are cost competitive with respect to vinyl. These
products are 100% oil free, and are made from organic materials such as plant
fibre and cellulose. Materials for the construction industry are made from
organic materials such as plant fibre. These products can be disposed of by
either composting or energy from waste systems meaning there is no requirement
for landfill and its associated environmental impact. For technical information
and details of how to purchase the range of products that Ceres Media produce
for various advertising needs, please go to www.naturaladcampaign.com.