Acquisition of minority interest

24 November 2011

                St Ives plc - Acquisition of minority interest                 

St Ives plc ("St Ives" or "the Group") is pleased to announce it has made a
minority investment in The Evolved Group Limited ("Evolved"), a leading
provider of eBook conversion software to the publishing industry.

The investment in Evolved represents another step in St Ives's strategy to
create a complementary range of publishing and marketing solutions and
services, whilst reducing exposure to commoditised print markets, enabling the
Group to add further value to existing and new clients.

Established in 1998, Evolved develops easy-to-use cross media publishing
software that helps its clients to create, manage and publish content in
multiple media, efficiently and profitably. A particular focus of its
proprietary technology is the conversion of content into eBook and tablet
formats. The business employs eleven staff, is headquartered in Guildford and
has a strong client base within the publishing community.

St Ives's existing publishing solutions business, Clays, is the UK's leading
book printer producing over 160 million books a year. This investment will
enhance the Group's ability to further develop its eBook strategy and, in turn,
will accelerate Evolved's expansion, principally via investment in additional
sales and marketing resource within the UK and US.

St Ives has agreed to invest £1.5m in cash for a 15.75% equity stake in Evolved
and will have a right of first refusal in the event of the sale of all or part
of the remaining equity in the business. The current shareholders are the
co-founders along with a number of private individuals.

Following the investment, Evolved will work closely with St Ives within the UK
but will continue to be managed by the existing management team from its
current premises.

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For further information please contact:

St Ives plc 020 7928 8844

Patrick Martell, Chief Executive

Matt Armitage, Finance Director

MHP Communications 020 3128 8100

John Olsen / Ian Payne / Giles Robinson