Director Declaration

2nd December 2010

              St Ives plc - Director's declaration - Tony Stuart               

Further to the announcement made on 30th November 2010 in respect of the
appointment of Tony Stuart as a non-executive director of St Ives plc with
effect from 31st January 2011, the Company confirms pursuant to UKLA Listing
Rule 9.6.13R that Mr Stuart has not held a directorship in any other publicly
quoted company at any time in the previous five years. There is no other
information required to be disclosed pursuant to LR 9.6.13R, paragraphs (2) to
(6).

Philip Harris

Group Company Secretary

St Ives plc

Enquiries: 020 7928 8844