Director/PDMR Shareholding

NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required
by DR 3.1.4R(1).

 

(1)    An issuer making a notification in respect of a transaction relating to 
       the shares or debentures of the issuer should complete boxes 1 to 16, 23
       and 24.                                                                 
                                                                               
(2)    An issuer making a notification in respect of a derivative relating the 
       shares of the issuer should complete boxes 1 to 4, 6, 8,13, 14, 16, 23  
       and 24.                                                                 
                                                                               
(3)    An issuer making a notification in respect of options granted to a      
       director/person discharging managerial responsibilities should complete 
       boxes 1 to 3 and 17 to 24.                                              
                                                                               
(4)    An issuer making a notification in respect of a financial instrument    
       relating to the shares of the issuer (other than a debenture) should    
       complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.              

Please complete all relevant boxes in block capital letters.

1. Name of the issuer

ST IVES PLC

2. State whether the notification relates to:

(i) a transaction notified in accordance with DR 3.1.4R(1)(a); or

(ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as
extended by section 328) of the Companies Act 1985; or

(iii) both (i) and (ii)

SEE TABLE IN 3 BELOW

3. Name of person discharging managerial responsibilities/director

                                       SEE 2 ABOVE     
                                                       
WAYNE ANGSTROM         DIRECTOR        (III)           
                                                       
JOHN CHARNOCK          PDMR            (I)             
                                                       
BRIAN EDWARDS          DIRECTOR        (III)           
                                                       
MILES EMLEY            DIRECTOR        (III)           
                                                       
PHILIP HARRIS          PDMR            (I)             
                                                       
STEPHEN HART           PDMR            (I)             
                                                       
DAVID MCGOLPIN         PDMR            (I)             
                                                       
PATRICK MARTELL        DIRECTOR        (III)           

4. State whether notification relates to a person connected to the persons
discharging managerial responsibilities/directors named in 3 and identify the
connected person

NOTIFICATION RELATES TO PERSONS NAMED IN 3 ABOVE AND ST IVES PLC UK & US 
EMPLOYEE BENEFIT TRUSTSAS CONNECTED PERSONS

5. Indicate whether the notification is in respect of a holding of the persons
referred to in 3 or 4 above or in respect of a non-beneficial interest

NOTIFICATION IS IN RESPECT OF SHARES HELD BY `CONNECTED PERSONS'ON BEHALF OF
BENEFICIAL HOLDERS (PERSONS NAMED IN 3 ABOVE)

6. Description of shares (including class), debentures or derivatives or
financial instruments relating to shares

ORDINARY SHARES OF 10P EACH

7. Name of registered shareholder(s) and, if more than one, the number of
shares held by each of them

HSBC GLOBAL CUSTODY NOMINEE (UK) LIMITED A/C 968747

8. State the nature of the transaction

TRANSFER TO THE PERSONS NAMED IN 3 ABOVE THE NUMBER OF ORDINARY SHARES IN ST
IVES PLC ("THE COMPANY") SHOWN IN THE TABLE BELOW WHICH WERE HELD FOR AND ON
BEHALF OF PERSONS NAMED IN 3 BY SG HAMBROS TRUST COMPANY (CHANNEL ISLANDS)
LIMITED AS TRUSTEE OF THE ST IVES PLC UK & US EMPLOYEE BENEFIT TRUSTS ("THE
TRUSTS") AS "INVESTMENT SHARES" IN THE ST IVES PLC EQUITY PARTNERSHIP PLAN
("THE EPP") PURSUANT TO THE 2002 INVITATION.

                             NUMBER OF ST IVES PLC     EMPLOYEE BENEFIT  
                             ORDINARY SHARES           TRUST             
                             TRANSFERRED OUT OF THE                      
                             TRUST                                       
                                                                         
WAYNE ANGSTROM               26,755                    US                
                                                                         
JOHN CHARNOCK                266                       UK                
                                                                         
BRIAN EDWARDS                31,858                    UK                
                                                                         
MILES EMLEY                  26,611                    UK                
                                                                         
PHILIP HARRIS                9,600                     UK                
                                                                         
STEPHEN HART                 2,661                     UK                
                                                                         
DAVID MCGOLPIN               9,314                     UK                
                                                                         
PATRICK MARTELL              6,653                     UK                

SEE 23 FOR ADDITIONAL INFORMATION.

9. Number of shares, debentures or financial instruments relating to shares
acquired

N/A

10. Percentage of issued class acquired (treasury shares of that class should
not be taken into account when calculating percentage)

N/A

11. Number of shares, debentures or financial instruments relating to shares
disposed

N/A

12. Percentage of issued class disposed (treasury shares of that class should
not be taken into account when calculating percentage)

N/A

13. Price per share or value of transaction

N/A

14. Date and place of transaction

18 APRIL 2006, LONDON

15. Total holding following notification and total percentage holding following
notification (any treasury shares should not be taken into account when
calculating percentage)

BENEFICIAL INTERESTS UNCHANGED AS FOLLOWS:

                             TOTAL NUMBER OF ST   EXPRESSED AS A         
                             IVES PLC ORDINARY    PERCENTAGE OF ISSUED   
                             SHARES HELD          SHARE CAPITAL:         
                             FOLLOWING THIS                              
                             NOTIFICATION:                               
                                                                         
WAYNE ANGSTROM               126,775                0.1%                 
                                                                         
JOHN CHARNOCK                266                  <0.1%                  
                                                                         
BRIAN EDWARDS                515,117                0.4%                 
                                                                         
MILES EMLEY                  105,884                0.1%                 
                                                                         
PHILIP HARRIS                9,600                <0.1%                  
                                                                         
STEPHEN HART                 2,661                <0.1%                  
                                                                         
DAVID MCGOLPIN               9,314                <0.1%                  
                                                                         
PATRICK MARTELL              6,653                <0.1%                  

16. Date issuer informed of transaction

18 APRIL 2006

If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes

17. Date of grant

N/A

18. Period during which or date on which it can be exercised

N/A

19. Total amount paid (if any) for grant of the option

N/A

20. Description of shares or debentures involved (class and number)

N/A

21. Exercise price (if fixed at time of grant) or indication that price is to
be fixed at the time of exercise

N/A

22. Total number of shares or debentures over which options held following
notification

N/A

23. Any additional information

ST IVES PLC'S ISSUED SHARE CAPITAL AS AT 19 APRIL 2006 IS 103,551,005 ORDINARY
SHARES OF 10P.

PARTICIPANTS IN THE 2002 INVITATION OF THE EPP ACQUIRED SHARES IN ST IVES PLC
ON 25 NOVEMBER 2002. FOLLOWING THE ACQUISITION OF THESE "INVESTMENT SHARES"
WHICH WERE HELD ON BEHALF OF THE PARTICIPANTS IN THE ST IVES PLC UK AND US
EMPLOYEE BENEFIT TRUSTS ("THE TRUSTS"), THE PARTICIPANTS WERE GRANTED NIL COST
OPTIONS TO ACQUIRE UP TO THREE "AWARD SHARES" FOR EACH "INVESTMENT SHARE" HELD,
PROVIDED CERTAIN PERFORMANCE CONDITIONS WERE MET.

THE PERFORMANCE CONDITIONS WERE NOT MET AND THE OPTIONS THEREFORE LAPSED ON 26
NOVEMBER 2005,AT WHICH POINT THE OBLIGATION ON THE PARTICIPANTS TO HOLD THE 
"INVESTMENTS SHARES" IN THE TRUSTS ALSO LAPSED.

A TOTAL OF 134,159 ORDINARY SHARES IN THE COMPANY WERE TRANSFERRED OUT OF THE
TRUSTS TO THE PARTICIPANTSON 18 APRIL 2006. THE BENEFICIAL INTERESTS OF THE
RESPECTIVE PARTICIPANTS HAVENOT CHANGED BY VIRTUE OF THEIR "INVESTMENT SHARES"
BEING TRANSFERRED TO THEM.

THE TRUSTS NOW HOLD A TOTAL OF 35,500 ORDINARY SHARES IN THE COMPANY ON BEHALF
OF PARTICIPANTS OF THE 2003 AND 2004 INVITATIONS OF THE EPP AND 500,000
ORDINARY SHARES ON BEHALF OF THE COMPANY.

THE TRUSTS ARE DISCRETIONARY TRUSTSAND THEREFORE PARTICIPANTS IN THE EPP, WHO
INCLUDE DIRECTORS AND PDMRS OF ST IVES PLC AND ITS SUBSIDIARIES, ARE DEEMED TO
BE POTENTIAL BENEFICIARIES OF THE TRUSTS AND ARE CONSEQUENTLY CONSIDERED TO BE
INTERESTED IN ALL THE SHARES HELD BY THE TRUSTS.

24. Name of contact and telephone number for queries

PHILIP HARRIS - 020 7928 8844

Name and signature of duly authorised officer of issuer responsible for making
notification

PHILIP HARRIS, COMPANY SECRETARY, ST IVES PLC

Date of notification

19 APRIL 2006