Directorate Change

22nd January 2009

                    St Ives plc - Senior Management Changes                    

The Board of St Ives plc ("the Company" or "the Group") announces the following
changes in the senior management of the Company. As part of an overall
management succession plan, Brian Edwards, Chief Executive Officer, will step
down on 3rd August, 2009 following the end of the Company's financial year.
Brian Edwards has been with the Group since 1978 and was appointed Managing
Director in 1990 and Chief Executive Officer in 2007. His contribution to the
Group over this period has been unsurpassed.

Patrick Martell will succeed Brian Edwards as Chief Executive Officer at the
beginning of the new financial year. Patrick Martell joined Clays Limited, the
Group's book business, in 1980: his recent roles have been as Managing Director
of Clays from 2000 to 2005 and since then as Managing Director Media Products
and from August 2007 Managing Director UK Operations. Patrick has played a key
part in establishing Clays as the market leading book supplier to the UK
market.

Simon Ward indicated in the middle of last year that he did not see the quoted
sector as providing attractive long term opportunities and he has now decided
that he wishes to retire as a director of St Ives plc with effect from 31 March
2009 and return to the private equity sector. The Board is pleased to report
that he has agreed to provide consultancy services on a part-time basis for the
Group for an initial period of twelve months. Simon joined St Ives in 2004 as
part of the acquisition of SP Group, of which he was the founder and a
significant shareholder and which now forms the core of the Group's
point-of-sale and retail related businesses. He was appointed to the Board in
December 2006 and has served as Commercial CEO. In particular, Simon has been
responsible for the successful development of the Group Sales offering and we
thank him for this and his overall contribution to the business.

For further information contact:

St Ives plc                            020 7928 8844                         
                                                                             
Miles Emley, Chairman                                                        
                                                                             
Brian Edwards, Chief Executive                                               
                                                                             
Smithfield                             020 7360 4900                         
                                                                             
Rupert Trefgarne