Holding(s) in Company

SCHEDULE 10                                  

                   NOTIFICATION OF MAJOR INTERESTS IN SHARES                   

1. Name of company

ST IVES PLC

2. Name of shareholder having a major interest

DEUTSCHE BANK AG AND ITS SUBSIDIARIES

3. Please state whether notification indicates that it is in respect of holding
of the shareholder named in 2 above or in respect of a non-beneficial interest
or in the case of an individual holder if it is a holding of that person's
spouse or children under the age of 18

PLEASE SEE ATTACHED NOTIFICATION

4. Name of the registered holder(s) and, if more than one holder, the number of
shares held by each of them

PLEASE SEE ATTACHED NOTIFICATION

5. Number of shares/amount of stock acquired

N/A

6. Percentage of issued class

N/A

7. Number of shares/amount of stock disposed

N/A

8. Percentage of issued class

N/A

9. Class of security

ORDINARY SHARES OF 10P EACH

10. Date of transaction

NOT KNOWN

11. Date company informed

20TH MAY 2004

12. Total holding following this notification

12,501,401

13. Total percentage holding of issued class following this notification

12.10%

14. Any additional information

ST IVES PLC'S ISSUED SHARE CAPITAL AS AT 21STMAY 2004 IS 103,310,170 ORDINARY
SHARES OF 10P EACH

15. Name of contact and telephone number for queries

PHILIP HARRIS TELEPHONE: [phone]

16. Name and signature of authorised company official responsible for making
this notification

PHILIP HARRIS, COMPANY SECRETARY, ST IVES PLC

Date of notification 21ST MAY 2004

LETTER TO ST IVES PLC ON DEUTSCHE BANK AG LONDON HEADED PAPER

Central Compliance

BY FAX AND POST

20 May, 2004


The Company Secretary
St Ives plc
St Ives House
Lavington Street
LONDON SE1 0NZ



Direct Line: 020 7545 6912
Direct Fax: [phone]


Dear Sir,

Further to our letter of 20 April, 2004, and in accordance with Sections
198-202 of the Companies Act 1985, we write on behalf of Deutsche Bank AG, to
inform you that, on the basis that the relevant issued share capital of your
company is 103,310,170 ordinary shares, Deutsche Bank AG and its subsidiary
companies have a notifiable interest in the shares of 12.10%. The total
interest is in 12,501,401 shares registered in the names and in the amounts as
set out in the attached Schedule.

Companies within the Group acting as Fund Managers hold some of the shares on
behalf of a number of clients whose portfolios are managed on a discretionary
basis.

Deutsche Bank AG is a corporation domiciled in Frankfurt, Germany, of which
Deutsche Bank AG London is a branch.

If you require any further information concerning this notification please
contact Cheryl Slater or David Lindsay in the London Compliance Department of
Deutsche Bank AG.

Yours faithfully,

For DEUTSCHE BANK AG LONDON

AUTHORISED SIGNATORY

SCHEDULE

                                  ST IVES PLC                                  

                             ORDINARY £0.10 SHARES                             

Held as Principal                                        No of Shares   
                                                                        
Deutsche Bank AG London                                          321,452
                                                                        
Held in Client Portfolios                                               
                                                                        
Morgan Nominees Limited                                          731,413
                                                                        
Bank of New York Nominees                                        435,288
                                                                        
Chase Nominees                                                   907,651
                                                                        
Nortrust Nominees Ltd                                          1,559,701
                                                                        
State Street Nominees                                          8,291,139
                                                                        
Vidacos Nominees                                                 254,757
                                                                        
TOTAL                                                         12,501,401

20 May, 2004