Holding(s) in Company

SCHEDULE 10                                  

                   NOTIFICATION OF MAJOR INTERESTS IN SHARES                   

1. Name of company

ST IVES PLC

2. Name of shareholder having a major interest

SILCHESTER INTERNATIONAL INVESTORS LIMITED

3. Please state whether notification indicates that it is in respect of holding
of the shareholder named in 2 above or in respect of a non-beneficial interest
or in the case of an individual holder if it is a holding of that person's
spouse or children under the age of 18

PLEASE SEE ATTACHED NOTIFICATION

4. Name of the registered holder(s) and, if more than one holder, the number of
shares held by each of them

PLEASE SEE ATTACHED NOTIFICATION

5. Number of shares/amount of stock acquired

N/A

6. Percentage of issued class

N/A

7. Number of shares/amount of stock disposed

N/A

8. Percentage of issued class

N/A

9. Class of security

ORDINARY SHARES OF 10P EACH

10. Date of transaction

NOT KNOWN

11. Date company informed

30TH APRIL 2004

12. Total holding following this notification

13,585,253

13. Total percentage holding of issued class following this notification

13.15%

14. Any additional information

ST IVES PLC'S ISSUED SHARE CAPITAL AS AT 30TH APRIL 2004 IS 103,310,170
ORDINARY SHARES OF 10P EACH

15. Name of contact and telephone number for queries

PHILIP HARRIS TELEPHONE: [phone]

16. Name and signature of authorised company official responsible for making
this notification

PHILIP HARRIS, COMPANY SECRETARY, ST IVES PLC

Date of notification 30TH APRIL 2004

LETTER TO ST IVES PLC ON SILCHESTER INTERNATIONAL INVESTORS LIMITED HEADED
PAPER

Company Secretary

St Ives Plc

St Ives House

Lavington Street

London

SE1 0NX

                                                                30th April 2004

Dear Sir,

We act as an Investment Manager for a number of commingled funds. In acting for
our Clients, we are given full discretion over the investments, and are
empowered to vote on their behalf. However, we do not act as their Custodian,
and therefore shares are not held in our name, but in the nominee name of their
Custodian Bank.

Recent purchases/sales of shares in your company by ourselves, on behalf of our
clients, have resulted in our having control over the following shares (also
see attached):

SILCHESTER: 13,585,253 Ordinary Shares

Our records show that you have the following shares in that class

ST IVES PLC: 103,310,170 Ordinary Shares

As such, we exercise control over 13.15% of the shares of that class.

                               Yours faithfully,                               

                              Alison Ravenscroft                               

                                    Dealing                                    

Company:        St Ives                  Address:   St Ives House      
                                                                       
                                                    Lavington Street   
                                                                       
                                                    London             
                                                                       
Share Class:    ORD                                 SE1 0NX            
                                                                       
Issued Shares:  103,310,170              Attention: Philip Harris      
                                                                       
                                 % of                                  
                                 Class                                 
                                                                       
SII Ownership:  13,585,253        13.15  Date:      30th April 2004    
                                                                       
SII Account     Nominee                       Share Voting Authority   
                                            Holding                    
                                                                       
GROUP           Northern Trust    3.54    3,652,069         YES        
                Co                                                     
                                                                       
PATCH           Northern Trust    0.55      567,465         YES        
                Co                                                     
                                                                       
SIEBT           Northern Trust    8.61    8,897,458         YES        
                Co                                                     
                                                                       
TRUST           Northern Trust    0.45      468,261         YES        
                Co                                                     
                                                                       
TOTAL                                    13,585,253