Holding(s) in Company

SCHEDULE 10                                  

                   NOTIFICATION OF MAJOR INTERESTS IN SHARES                   

1. Name of company

ST IVES PLC

2. Name of shareholder having a major interest

PRUDENTIAL PLC AND ITS SUBSIDIARIES

3. Please state whether notification indicates that it is in respect of holding
of the shareholder named in 2 above or in respect of a non-beneficial interest
or in the case of an individual holder if it is a holding of that person's
spouse or children under the age of 18

PLEASE SEE ATTACHED NOTIFICATION

4. Name of the registered holder(s) and, if more than one holder, the number of
shares held by each of them

PLEASE SEE ATTACHED NOTIFICATION

5. Number of shares/amount of stock acquired

N/A

6. Percentage of issued class

N/A

7. Number of shares/amount of stock disposed

N/A

8. Percentage of issued class

N/A

9. Class of security

ORDINARY SHARES OF 10P EACH

10. Date of transaction

NOT KNOWN

11. Date company informed

22 JUNE 2004

12. Total holding following this notification

12,038,823

13. Total percentage holding of issued class following this notification

11.65%

14. Any additional information

ST IVES PLC'S ISSUED SHARE CAPITAL AS AT 23 JUNE 2004 IS 103,310,170 ORDINARY
SHARES OF 10P EACH

15. Name of contact and telephone number for queries

PHILIP HARRIS TELEPHONE: [phone]

16. Name and signature of authorised company official responsible for making
this notification

PHILIP HARRIS, COMPANY SECRETARY, ST IVES PLC

Date of notification 23 JUNE 2004