Holding(s) in Company

TR-1 NOTIFICATION OF MAJOR INTERESTS IN SHARES                                 
                                                                               
1. Identity of the issuer or the underlying issuer of                          
existing shares to which voting rights are attached:              ST IVES PLC         
                                                                               
2. Reason for the notification (please tick the appropriate box or boxes)      
                                                                               
An acquisition or disposal of voting rights                             X      
                                                                               
An acquisition or disposal of financial instruments which may result in N/A    
the acquisition of shares already issued to which voting rights are            
attached                                                                       
                                                                               
An event changing the breakdown of voting rights                        N/A    
                                                                               
Other (please specify):                                                 N/A    
                                                                               
3. Full name of person(s)                                                      
subject to                       AVIVA PLC AND ITS SUBSIDIARIES                
the notification obligation:                                                   
                                                                               
4. Full name of shareholder(s)                                                 
(if different from 3.):          REGISTERED HOLDER:                            
                                                                               
                                 BNY NORWICH UNION NOMINEES LIMITED            
                                 255,947 *                                     
                                                                               
                                 CHASE GA GROUP NOMINEES LIMITED               
                                 443,169 *                                     
                                                                               
                                 CUIM NOMINEE LIMITED                          
                                 207,934 *                                     
                                                                               
                                 * DENOTES DIRECT INTEREST                     
                                                                               
                                 CHASE NOMINEES LIMITED                        
                                 6,880                                         
                                                                               
                                 CUIM NOMINEE LIMITED                          
                                 116,039                                       
                                                                               
                                 VIDACOS NOMINEES LIMITED                      
                                 38,986                                        
                                                                               
                                 DELTA LLOYD EUROPEES DEELNEMINGEN FONDS       
                                 4,155,055                                     
                                                                               
5. Date of the transaction (and date on which    11-02-08                      
the threshold is crossed or reached if                                         
different):                                                                    
                                                                               
6. Date on which issuer notified:                12-02-08                      
                                                                               
7. Threshold(s) that is/are crossed or reached:  4% TO 5% CHANGE AT COMBINED    
                                                 INTEREST LEVEL                

8. Notified details:                                                           
                                                                               
A: Voting rights attached to shares                                            
                                                                               
Class/type of  Situation previous Resulting situation after the triggering     
shares         to the Triggering  transaction                                  
               transaction                                                     
(if possible                                                                   
using the ISIN Number of Number   Number   Number of voting   % of voting      
CODE)          shares    of       of       rights             rights           
                         Voting   shares                                       
                         Rights                                                
                                  Direct   Direct   Indirect  Direct   Indirect
                                                                               
GB0007689002   BELOW     BELOW    907,050  907,050  4,316,960 0.88%       4.17%
               3%        3%                                                    

B: Financial Instruments                                                       
                                                                               
Resulting situation after the triggering transaction                           
                                                                               
Type of       Expiration    Exercise/Conversion Number of voting   % of voting 
financial     date          Period/Date         rights that may be rights      
instrument                                      acquired if the                
                                                instrument is                  
                                                exercised/                     
                                                converted                      
                                                                               
N/A           N/A           N/A                 N/A                N/A         

Total (A + B)                                                                  
                                                                               
Number of voting rights                 % of voting rights                     
                                                                               
                                                                               
5,224,010                               5.05%                                  

9. Chain of controlled undertakings through which the voting rights and/or the 
financial instruments are effectively held, if applicable:                     
                                                                               
                                                                               
SEE SECTION 4                                                                  

Proxy Voting:                                                                  
                                                                               
10. Name of the proxy holder:                           SEE SECTION 4          
                                                                               
11. Number of voting rights proxy holder will cease to                         
hold:                                                                          
                                                                               
12. Date on which proxy holder will cease to hold                              
voting rights:                                                                 

13. Additional information:         FIGURES ARE BASED ON A TOTAL NUMBER OF     
                                    VOTING RIGHTS OF 103,551,005               
                                                                               
14. Contact name:                   DIANE THIRKETTLE                           
                                    ON BEHALF OF AVIVA PLC AND ITS SUBSIDIARIES 
                                    PO BOX 89 SURREY STREET                    
                                    NORWICH                                    
                                    NR1 3DR                                    
                                                                               
15. Contact telephone number:       01603 687803                               



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Enquiries:

Philip Harris
Company Secretary, St Ives plc

(T) 020 7928 8844 x337

12 February 2008