Holding(s) in Company

TR-1 NOTIFICATION OF MAJOR INTERESTS IN SHARES                                 
                                                                               
1. Identity of the issuer or the underlying issuer of                          
existing shares to which voting rights are attached:       ST IVES PLC         
                                                                               
2. Reason for the notification (please tick the appropriate box or boxes)      
                                                                               
An acquisition or disposal of voting rights                             X      
                                                                               
An acquisition or disposal of qualifying financial instruments which    N/A    
may result in the acquisition of shares already issued to which voting         
rights are attached                                                            
                                                                               
An acquisition or disposal of instruments with similar economic effect  N/A    
to qualifying financial instruments                                            
                                                                               
An event changing the breakdown of voting rights                        N/A    
                                                                               
Other (please specify):                                                 N/A    
                                                                               
3. Full name of person(s)        SCHRODERS PLC                                 
subject to                                                                     
the notification obligation:                                                   
                                                                               
4. Full name of shareholder(s)   N/A                                           
(if different from 3.):                                                        
                                                                               
5. Date of the transaction (and date on which  23-APR-10                       
the threshold is crossed or reached if                                         
different):                                                                    
                                                                               
6. Date on which issuer notified:              DATED 26-APR-10 BUT RECEIVED    
                                               10-MAY-10                       
                                                                               
7. Threshold(s) that is/are crossed or         ABOVE 5%                        
reached:                                                                       

8. Notified details:                                                              
                                                                                  
A: Voting rights attached to shares                                               
                                                                                  
Class/type of     Situation previous    Resulting situation after the triggering  
shares            to the triggering                   transaction                 
                  transaction                                                     
(if possible                                                                      
using the ISIN    Number of Number of Number of  Number of voting    % of voting  
CODE)             shares    Voting    shares          rights           rights     
                            Rights                                                
                                                Direct   Indirect  Direct Indirect
                                                                                  
                                                                                  
GG00B1YWTR89      5,186,399 5,175,918 6,038,485 N/A      6,028,004 N/A    5.82%   
                                                                                  
ORD GBP 0.10                                                                      

B: Qualifying Financial Instruments                                            
                                                                               
Resulting situation after the triggering transaction                           
                                                                               
Type of financial Expiration  Exercise /   Number of voting rights % of voting 
instrument        date        Conversion   that may be acquired if rights      
                              Period /     the instrument is                   
                              Date         exercised/converted                 
                                                                               
                                                                               
N/A               N/A         N/A          N/A                     N/A         

C: Financial Instruments with similar economic effect to Qualifying Financial  
Instruments                                                                    
                                                                               
Resulting situation after the triggering transaction                           
                                                                               
Type of      Exercise  Expiration  Exercise /  Number of      % of voting      
financial    price     date        Conversion  voting rights  rights           
instrument                         period      instrument                      
                                               refers to                       
                                                              Nominal  Delta   
                                                                               
                                                                               
N/A          N/A       N/A         N/A         N/A            N/A      N/A     

Total (A + B + C)                                                              
                                                                               
Number of voting rights                 % of voting rights                     
                                                                               
                                                                               
6,028,004                               5.82                                   

9. Chain of controlled undertakings through which the voting rights and/or the 
financial instruments are effectively held, if applicable:                     
                                                                               
                                                                               
SCHRODER INVESTMENT MANAGEMENT LIMITED 6,028,004 5.82%                         

Proxy Voting:                                                                  
                                                                               
10. Name of the proxy holder:                           N/A                    
                                                                               
11. Number of voting rights proxy holder will cease to  N/A                    
hold:                                                                          
                                                                               
12. Date on which proxy holder will cease to hold       N/A                    
voting rights:                                                                 

13. Additional information:         THE SHARES REFERRED TO IN SECTION 9 ARE    
                                    HELD IN PORTFOLIOS MANAGED BY THOSE FIRMS  
                                    ON A DISCRETIONARY BASIS FOR CLIENTS UNDER 
                                    INVESTMENT MANAGEMENT AGREEMENTS           
                                                                               
14. Contact name:                   TARYN O'DONOGHUE                           
                                                                               
15. Contact telephone number:       020 7658 6000                              



****************************************

Enquiries:

Philip Harris
Company Secretary, St Ives plc

(T) 020 7928 8844 x337

10 May 2010