Holding(s) in Company

TR-1 NOTIFICATION OF MAJOR INTERESTS IN SHARES 1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached: ST IVES PLC 2. Reason for the notification (please tick the appropriate box or boxes) An acquisition or disposal of voting rights X An acquisition or disposal of qualifying financial instruments which may N/A result in the acquisition of shares already issued to which voting rights are attached An acquisition or disposal of instruments with similar economic effect N/A to qualifying financial instruments An event changing the breakdown of voting rights N/A Other (please specify): N/A 3. Full name of person(s) subject to SILCHESTER INTERNATIONAL INVESTORS LLP the notification obligation: 4. Full name of shareholder(s) (if different from 3.): SILCHESTER INTERNATIONAL INVESTORS INTERNATIONAL VALUE EQUITY TAXABLE TRUST SILCHESTER INTERNATIONAL INVESTORS INTERNATIONAL VALUE EQUITY TRUST SILCHESTER INTERNATIONAL INVESTORS INTERNATIONAL VALUE EQUITY GROUP TRUST SILCHESTER INTERNATIONAL INVESTORS TOBACCO FREE INTERNATIONAL VALUE EQUITY TRUST THE CALLEVA TRUST 5. Date of the transaction (and date on which the 03-03-11 threshold is crossed or reached if different): 6. Date on which issuer notified: 04-03-11 7. Threshold(s) that is/are crossed or reached: 19% to 18% 8. Notified details: A: Voting rights attached to shares Class/type Situation previous to Resulting situation after the triggering of shares the triggering transaction transaction (if possible using the Number of Number of Number of Number of voting % of voting ISIN CODE) shares Voting shares rights rights Rights Direct Indirect Direct Indirect GB0007689002 20,605,534 20,605,534 18,868,234 18,868,234 N/A 18.20% N/A B: Qualifying Financial Instruments Resulting situation after the triggering transaction Type of financial Expiration Exercise / Number of voting rights % of voting instrument date Conversion that may be acquired if rights Period / the instrument is Date exercised/converted N/A N/A N/A N/A N/A C: Financial Instruments with similar economic effect to Qualifying Financial Instruments Resulting situation after the triggering transaction Type of Exercise Expiration Exercise / Number of % of voting financial price date Conversion voting rights rights instrument period instrument refers to Nominal Delta N/A N/A N/A N/A N/A N/A N/A Total (A + B + C) Number of voting rights % of voting rights 18,868,234 18.20% 9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable: N/A Proxy Voting: 10. Name of the proxy holder: SILCHESTER INTERNATIONAL INVESTORS LLP 11. Number of voting rights proxy holder will cease to N/A hold: 12. Date on which proxy holder will cease to hold N/A voting rights: 13. Additional information: SILCHESTER INTERNATIONAL INVESTORS LLP ("SILCHESTER")ACTS AS INVESTMENT MANAGER FOR THE CLIENTS DETAILED IN QUESTION 4 ABOVE (OUR "CLIENTS"). IN ACTING FOR OUR CLIENTS SILCHESTER IS GIVEN FULL DISCRETION OVER THEIR INVESTMENTS AND IS EMPOWERED TO VOTE ON THEIR BEHALF. HOWEVER SILCHESTER DOES NOT ACT AS OUR CLIENTS' CUSTODIAN AND THEREFORE SHARES ARE NOT HELD IN SILCHESTER'S NAME BUT IN THE NAME OF EACH CLIENT'S CUSTODIAN BANK. THE DECREASE IN SILCHESTER'S HOLDINGS WAS DUE TO A SERIES OF TRANSACTIONS OVER A SERIES OF DIFFERENT TRADING DAYS. DETAILS OF THE NUMBER OF SHARES HELD BEFORE THE CHANGE (SHOWN IN SECTION A "SITUATION PREVIOUS TO THE TRIGGERING TRANSACTION" ABOVE), REPRESENT THE SHARES HELD BY SILCHESTER'S CLIENTS AS OF THE DATE OF OUR LAST NOTICE OF SUBSTANTIAL SHAREHOLDER'S INTEREST AND NOT AS OF THE LAST TRADING DAY BEFORE WHICH THIS DISCLOSURE LEVEL WAS TRIGGERED. 14. Contact name: ANISH KUMAR, COMPLIANCE 15. Contact telephone number: 020 7518 7124 **************************************** Enquiries: Philip Harris Company Secretary, St Ives plc (T) 020 7928 8844 x337 7 March 2011

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Sivota (SIV)
UK 100

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