Holding(s) in Company

SCHEDULE 10                                  

                   NOTIFICATION OF MAJOR INTERESTS IN SHARES                   

1. Name of company

ST IVES PLC

2. Name of shareholder having a major interest

DEUTSCHE BANK AG AND ITS SUBSIDIARIES

3. Please state whether notification indicates that it is in respect of holding
of the shareholder named in 2 above or in respect of a non-beneficial interest
or in the case of an individual holder if it is a holding of that person's
spouse or children under the age of 18

PLEASE SEE ATTACHED NOTIFICATION

4. Name of the registered holder(s) and, if more than one holder, the number of
shares held by each of them

PLEASE SEE ATTACHED NOTIFICATION

5. Number of shares/amount of stock acquired

N/A

6. Percentage of issued class

N/A

7. Number of shares/amount of stock disposed

N/A

8. Percentage of issued class

N/A

9. Class of security

ORDINARY SHARES OF 10P EACH

10. Date of transaction

NOT KNOWN

11. Date company informed

22 MARCH 2005

12. Total holding following this notification

10,348,945

13. Total percentage holding of issued class following this notification

10.00%

14. Any additional information

ST IVES PLC'S ISSUED SHARE CAPITAL AS AT 23 MARCH 2005 IS 103,476,071 ORDINARY
SHARES OF 10P EACH

15. Name of contact and telephone number for queries

PHILIP HARRIS TELEPHONE: [phone]

16. Name and signature of authorised company official responsible for making
this notification

PHILIP HARRIS, COMPANY SECRETARY, ST IVES PLC

Date of notification 23 MARCH 2005

LETTER TO ST IVES PLC ON DEUTSCHE BANK AG LONDON HEADED PAPER

Central Compliance

BY FAX AND POST

22 March, 2005


The Company Secretary
St Ives plc
St Ives House
Lavington Street
LONDON SE1 0NX



Direct Line: 020 7545 6912
Direct Fax: [phone]


Dear Sirs,

In accordance with Sections 198-202 of the Companies Act 1985, we write on
behalf of Deutsche Bank AG, to inform you that, on the basis that the relevant
issued share capital of your company is 103,476,071 ordinary shares, Deutsche
Bank AG and its subsidiary companies have a notifiable interest in the shares
of 10.00%. The total interest is in 10,348,945 shares registered in the names
and in the amounts as set out in the attached Schedule.

Companies within the Group acting as Fund Managers hold some of the shares on
behalf of a number of clients whose portfolios are managed on a discretionary
basis.

Deutsche Bank AG is a corporation domiciled in Frankfurt, Germany, of which
Deutsche Bank AG London is a branch.

If you require any further information concerning this notification please
contact Cheryl Slater or David Lindsay in the London Compliance Department of
Deutsche Bank AG.

Yours faithfully,

For DEUTSCHE BANK AG LONDON

AUTHORISED SIGNATORY

SCHEDULE

                                  ST IVES PLC                                  

                             ORDINARY £0.10 SHARES                             

Held as Principal                                        No of Shares   
                                                                        
Deutsche Bank AG London                                          457,703
                                                                        
Held in Client Portfolios                                               
                                                                        
Bank of New York Nominees                                        421,364
                                                                        
Banque Privee de E Rothschild                                     40,350
                                                                        
Chase Nominees                                                   106,884
                                                                        
Nortrust Nominees Ltd                                            710,028
                                                                        
State Street Nominees                                          8,332,859
                                                                        
Vidacos Nominees                                                 279,757
                                                                        
TOTAL                                                         10,348,945

22 March, 2005