Holding(s) in Company

SCHEDULE 10                                  

                   NOTIFICATION OF MAJOR INTERESTS IN SHARES                   

1. Name of company

ST IVES PLC

2. Name of shareholder having a major interest

DEUTSCHE BANK AG AND ITS SUBSIDIARIES

3. Please state whether notification indicates that it is in respect of holding
of the shareholder named in 2 above or in respect of a non-beneficial interest
or in the case of an individual holder if it is a holding of that person's
spouse or children under the age of 18

PLEASE SEE ATTACHED NOTIFICATION

4. Name of the registered holder(s) and, if more than one holder, the number of
shares held by each of them

PLEASE SEE ATTACHED NOTIFICATION

5. Number of shares/amount of stock acquired

N/A

6. Percentage of issued class

N/A

7. Number of shares/amount of stock disposed

N/A

8. Percentage of issued class

N/A

9. Class of security

ORDINARY SHARES OF 10P EACH

10. Date of transaction

NOT KNOWN

11. Date company informed

23 MARCH 2005

12. Total holding following this notification

NOT KNOWN

13. Total percentage holding of issued class following this notification

BELOW 3%

14. Any additional information

ST IVES PLC'S ISSUED SHARE CAPITAL AS AT 24 MARCH 2005 IS 103,476,071 ORDINARY
SHARES OF 10P EACH

15. Name of contact and telephone number for queries

PHILIP HARRIS TELEPHONE: [phone]

16. Name and signature of authorised company official responsible for making
this notification

PHILIP HARRIS, COMPANY SECRETARY, ST IVES PLC

Date of notification 24 MARCH 2005

LETTER TO ST IVES PLC ON DEUTSCHE BANK AG LONDON HEADED PAPER

Central Compliance

BY FAX AND POST

23 March, 2005


The Company Secretary
St Ives plc
St Ives House
Lavington Street
LONDON SE1 0NX



Direct Line: 020 7545 6912
Direct Fax: [phone]


Dear Sirs,

Further to our letter of 22 March 2005, and in accordance with Sections 198-202
of the Companies Act 1985, we write on behalf of Deutsche Bank AG, to inform
you that, on the basis that the relevant issued share capital of your company
is 103,476,071 ordinary shares, Deutsche Bank AG and its subsidiary companies
no longer have a notifiable interest in the ordinary shares of St Ives plc.

Deutsche Bank AG is a corporation domiciled in Frankfurt, Germany, of which
Deutsche Bank AG London is a branch.

If you require any further information concerning this notification please
contact Cheryl Slater or David Lindsay in the London Compliance Department of
Deutsche Bank AG.

Yours faithfully,

For DEUTSCHE BANK AG LONDON

AUTHORISED SIGNATORY