Holding(s) in Company

SCHEDULE 10                                  

                   NOTIFICATION OF MAJOR INTERESTS IN SHARES                   

1. Name of company

ST IVES PLC

2. Name of shareholder having a major interest

SILCHESTER INTERNATIONAL INVESTORS LIMITED

3. Please state whether notification indicates that it is in respect of holding
of the shareholder named in 2 above or in respect of a non-beneficial interest
or in the case of an individual holder if it is a holding of that person's
spouse or children under the age of 18

PLEASE SEE ATTACHED NOTIFICATION

4. Name of the registered holder(s) and, if more than one holder, the number of
shares held by each of them

PLEASE SEE ATTACHED NOTIFICATION

5. Number of shares/amount of stock acquired

N/A

6. Percentage of issued class

N/A

7. Number of shares/amount of stock disposed

N/A

8. Percentage of issued class

N/A

9. Class of security

ORDINARY SHARES OF 10P EACH

10. Date of transaction

N/A

11. Date company informed

28TH APRIL 2005

12. Total holding following this notification

16,161,012

13. Total percentage holding of issued class following this notification

15.62%

14. Any additional information

ST IVES PLC'S ISSUED SHARE CAPITAL AS AT 28TH APRIL 2005 IS 103,476,071
ORDINARY SHARES OF 10P EACH

15. Name of contact and telephone number for queries

PHILIP HARRIS TELEPHONE: [phone]

16. Name and signature of authorised company official responsible for making
this notification

PHILIP HARRIS, COMPANY SECRETARY, ST IVES PLC

Date of notification 28TH APRIL 2005

LETTER TO ST IVES PLC ON SILCHESTER INTERNATIONAL INVESTORS LIMITED HEADED
PAPER

Company Secretary

St Ives plc

St Ives House

Lavington Street

London

SE1 0NX

Fax no.: 020 7902 6566

28th April 2005

Dear Sir,

We act as an Investment Manager for a number of commingled funds. In acting for
our Clients, we are given full discretion over the investment, and are
empowered to vote on their behalf. However, we do not act as their Custodian,
and therefore shares are not held in our name, but in the nominee name of their
Custodian Bank.

Recent purchases/sales of shares in your company by ourselves, on behalf of our
clients, have resulted in our having control over the following shares (also
see attached):

SILCHESTER: 16,161,012

Our records show that you have the following shares in that class:

ST IVES PLC: 103,476,071

For your information we exercise control over 15.62% of the shares of that
class and, of that, two of our clients controls 10.32% and 4.03%. This interest
is notified under Section 198 of the Companies Act 1985.

                               Yours faithfully,                               

                              Alison Ravenscroft                               

                                    Dealing                                    

Company:                                                               
                                                                       
ST IVES PLC                          Attention:    Company Secretary   
                                                                       
Share Class:                         Address:      St Ives House       
                                                                       
ORDINARY                                           Lavington Street    
                                                                       
                                                   London              
                                                                       
Issued Shares:                                     SE1 0NX             
                                                                       
103,476,071                                        Fax No: 0207 902    
                                                   6566                
                                                                       
SII Ownership:                                                         
                                                                       
16,161,012                           Date:         28th April 2005     
                                                                       
% of Shares                                                            
                                                                       
15.62                                                                  

SII Account                         Nominee    Silchester Silchester   %       
                                               Voting     Current      Holding 
                                               Authority  Share        at Fund 
                                                          Holding      Level   
                                                                               
Silchester International Investors  Northern   YES        4,170,850    4.03    
International Value Equity Group    Trust Co                                   
Trust                                                                          
c/o Silchester International                                                   
Investors, Inc.                                                                
780 Third Avenue, 42nd Floor,                                                  
New York, New York 10017                                                       
                                                                               
Silchester International Investors  Northern   YES        705,370      0.68    
Tobacco Free International Value    Trust Co                                   
Equity Trust                                                                   
c/o Silchester International                                                   
Investors, Inc.                                                                
780 Third Avenue, 42nd Floor,                                                  
New York, New York 10017                                                       
                                                                               
Silchester International Investors  Northern   YES        10,679,314   10.32   
International Value Equity Trust    Trust Co                                   
c/o Silchester International                                                   
Investors, Inc.                                                                
780 Third Avenue, 42nd Floor,                                                  
New York, New York 10017                                                       
                                                                               
The Calleva Trust                   Northern   YES        605,478      0.59    
c/o The Bank of Bermuda Limited     Trust Co                                   
The Bank of Bermuda Building                                                   
6 Front Street, Hamilton HM11,                                                 
Bermuda                                                                        
                                                                               
TOTAL                                                     16,161,012