Holding(s) in Company

SCHEDULE 10                                  

                   NOTIFICATION OF MAJOR INTERESTS IN SHARES                   

1. Name of company

ST IVES PLC

2. Name of shareholder having a major interest

PRUDENTIAL PLC AND ITS SUBSIDIARIES

3. Please state whether notification indicates that it is in respect of holding
of the shareholder named in 2 above or in respect of a non-beneficial interest
or in the case of an individual holder if it is a holding of that person's
spouse or children under the age of 18

PLEASE SEE ATTACHED NOTIFICATION

4. Name of the registered holder(s) and, if more than one holder, the number of
shares held by each of them

PLEASE SEE ATTACHED NOTIFICATION

5. Number of shares/amount of stock acquired

N/A

6. Percentage of issued class

N/A

7. Number of shares/amount of stock disposed

N/A

8. Percentage of issued class

N/A

9. Class of security

ORDINARY SHARES OF 10P EACH

10. Date of transaction

NOT KNOWN

11. Date company informed

4 NOVEMBER 2005

12. Total holding following this notification

5,207,956

13. Total percentage holding of issued class following this notification

5.03%

14. Any additional information

ST IVES PLC'S ISSUED SHARE CAPITAL AS AT 4 NOVEMBER 2005 IS 103,551,005
ORDINARY SHARES OF 10P EACH

15. Name of contact and telephone number for queries

PHILIP HARRIS TELEPHONE: [phone]

16. Name and signature of authorised company official responsible for making
this notification

PHILIP HARRIS, COMPANY SECRETARY, ST IVES PLC

Date of notification 4 NOVEMBER 2005

LETTER TO ST IVES PLC ON M&G INVESTMENT MANAGEMENT LIMITED HEADED PAPER FOR AND
ON BEHALF OF PRUDENTIAL PLC


The Company Secretary
St Ives plc
St Ives House
Lavington Street
London

SE1 0NX

Fax: [phone]

                                                                4 November 2005


Dear Sir/Madam,

Companies Act 1985 (as amended):

Disclosure of Interests in Shares

In accordance with Part VI of the Companies Act 1985 (as amended) (the 'Act'),
we write to inform you that those companies identified below no longer have a
notifiable interest in the issued share capital of your company:

M&G Group Limited

M&G Limited

Notwithstanding the above, certain companies within the Prudential Plc group of
companies continue to have notifiable interests, details of which are set out
in the attached schedule.

For the purposes of S210 of the Act, the address for those companies identified
herein (including in the attached schedule) is Laurence Pountney Hill London
EC4R 0HH.

Yours faithfully

Jonathan Brunton

for and on behalf of Prudential Plc

Direct Line: 020 7548 2737

Direct Fax: [phone]

Enc.

        EXTRACT FROM NOTIFIABLE POSITION REPORT FOR ST IVES ORD GBP0.10        

                            AS AT 03 NOVEMBER 2005                             

Percentage holdings are calculated using an issued share capital of 103,481,071
ORD GBP0.10 shares

                                     Holding                %                 
                                                                              
Prudential plc                     5,207,956             5.03 Total Notifiable
                                                              Interest        
                                                                              
The Prudential Assurance           4,781,576             4.62                                  
Company Limited