St Ives plc - changes in board responsibilities

17 April 2009

                St Ives plc - changes in board responsibilities                

Further to the announcement made on 22 January 2009, Patrick Martell has
assumed his responsibilities as Chief Executive Officer of St Ives with effect
from 17 April 2009.

Brian Edwards will remain a director of the Company until 3 August 2009, as
originally stated.

Enquiries:

St Ives plc 020 7928 8844

Brian Edwards

Patrick Martell