Transaction in Own Shares

1 August 2013

St Ives plc - ("the Company") Transaction in own shares

On 24 July 2013 St Ives commenced a share buy-back programme ("The Share
Buy-back") to buy up to £3,240,000-worth of the Company's existing issued
shares to hold in treasury. To date the Company has purchased 40,000 ordinary
shares at a total cost of £62,044.

As the Company is to enter into a close period ahead of its preliminary results
announcement for the year ended 2 August 2013, the Company has appointed Numis
Securities Limited to manage an irrevocable programme during the close period
(the "Close Period Share Buy-back") to buy-back shares within certain pre-set
parameters. The Close Period Share Buy-back will commence on 2 August 2013 and
will run up to the announcement of the preliminary results for the year ended 2
August 2013.

The maximum price paid continues to be limited to no more than the higher of
(i) an amount equal to 105 per cent. of the average middle quotations for an
ordinary share in the Company as derived from The London Stock Exchange Daily
Official List for the 5 business days immediately preceding the date on which
such share is contracted to be purchased and (ii) the amount stipulated by
Article 5 (1) of the EU Buy-back and Stabilisation Regulation (being the higher
of the price of the last independent bid for an ordinary share in the Company
on the trading venues where the market purchases by the Company pursuant to the
authority conferred by the shareholders will be carried on.

Any shares purchased in the Close Period Share Buy-back will count towards the
Company's general buy-back authority of 10% of the Company's issued share
capital, as approved at the Company's Annual General Meeting on 27 November
2012.

St Ives confirms that it currently has no unpublished price sensitive
information.

Philip Harris
Group Company Secretary
St Ives plc
Enquiries: 020 7928 8844