Strategic Partnership Agreement

13 August 2012

                                                                       AIM: TLY

                                  Totally PLC                                  

                   ("Totally", "the Company" or "the Group")                   

                        Strategic Partnership Agreement                        

Totally, the AIM quoted digital health and technical solutions company, is
pleased to announce it has signed a strategic partnership agreement with the
BMJ Evidence Centre, part of the BMJ Group, to assist the Company in the
delivery of the £1.6 million national NHS Shared Decision Making contract that
Totally secured and announced in February 2012.

The BMJ Evidence Centre's clinical information specialists search and appraise
the medical literature to provide a robust evidence base. Writers and editors
on the consumer health team liaise with clinical experts and patient
representatives to deliver practical and innovative shared decision making
tools that enable patients to make the right decisions about their own
healthcare options

Under the terms of the agreement the BMJ Evidence centre will provide the
evidence base and the editorial for patient decision aids ("PDA") in thirty
five long term condition disease areas. These PDAs will sit on top of the
interactive web based `SANDY' system, which Totally has built for the NHS and
which forms the basis of the National Shared Decision Making platform. Totally
will also organise the Medical advisory groups, who will help with scoping the
outline of the various PDAs, before the evidence and editorial work begins.

The content of the patient decision aids will also be available via mobile
applications and are planned to be embedded into GP databases and linked up to
IT systems throughout the NHS via the `SANDY' system.

This represents an important partnership between Totally Health and the BMJ
Evidence Centre. The Company fully expects that the partnership will form the
basis of a solid evidence base for the National Shared Decision Making
programme for many years to come.

Commenting on this strategic partnership, Totally Chief Executive Officer,
Clare Thompson, said:

"It is very important for the patient decision aids to have a robust,
transparent evidence base that can be translated into easily understandable
patient information. We are delighted that the BMJ Evidence Centre is working
with us on this project".

Tracy Eastman, Director of the BMJ Evidence Centre said:

"We believe that the patient decision aids provide crucial information for
patients as they make decisions about their health. The BMJ working in close
collaboration with Totally Health and the NHS representatives are constantly
striving to ensure that patients and clinicians have access to evidence based
knowledge to inform their decision-making and choices.

Further enquiries:

Totally PLC www.totallyplc.com                                                 
                                                                               
Clare Thompson, CEO                                               020 7284 5587
                                                                               
Merchant Securities Limited                                                    
                                                                               
Lindsay Mair / Simon Clements                                     020 7628 2200
                                                                               
BMJ Group                                                         020 7383 6529
                                                                               
Emma Dickinson                                                                 

Notes to Editors:

About BMJ Group

BMJ Group is a global provider of trusted and independent medical information
and services for healthcare professionals. BMJ Group is owned by the British
Medical Association, but is editorially independent and the articles and
content it publishes do not necessarily reflect BMA policy.

The BMJ Evidence Centre is internationally renowned for its independent,
thorough and robust analysis and synthesis of clinical research. It publishes
Clinical Evidence, Best Health (formerly Best Treatments), Evidence Updates and
commissioned evidence reviews. It also provides point-of-care and reference
tools to healthcare professionals.

For a full list of BMJ Group products, please click here: http://group.bmj.com/
products
BMJ Group Media Centre: http://group.bmj.com/group/media