Holding(s) in Company

Form TR-1 with annex. FSA Version 2.1 updated April 2007

For filings with the FSA                  
include the annex                         
                                          
For filings with issuer                   
exclude the annex                         
                                          
TR-1: Notifications of Major Interests in 
Shares                                    
                                          
1. Identity of the issuer   ELECTRA       
or the underlying issuer of PRIVATE EQUITY
existing shares to which    PLC           
voting rights are attached:               
                                          
2. Reason for notification (yes/no)       
                                          
An acquisition or disposal of     DISPOSAL
voting rights                             
                                          
An acquisition or disposal of             
financial instruments which may           
result in the acquisition of              
shares already issued to which            
voting rights are attached                
                                          
An event changing the breakdown           
of voting rights                          
                                          
Other (please specify):                   
______________                            
                                          
3. Full name of     ASSET VALUE INVESTORS 
person(s) subject   LTD                   
to notification                           
obligation:                               
                                          
4. Full name of      1. StateStreet       
shareholder(s)          Nominees - 01RP & 
(Registered             ASV0              
Holders)                                  
                     2. BoNY Nominees -   
                        392213            
                                          
                     3. Mellon Nominees - 
                        COLF1283002       
                                          
                     4. Chase Nominees -  
                        11429 & 32072     
                                          
                     5. NorTrust Nominees 
                        - YUE03           
                                          
5. Date of          20 AUGUST 2010        
transaction (and                          
date on which the                         
threshold is                              
crossed or reached                        
if different):                            
                                          
6. Date on which    24 AUGUST 2010        
issuer notified:                          
                                          
7. Threshold(s)     5%                    
that is/are crossed                       
or reached:                               

8: Notified Details                                                            
                                                                               
A: Voting rights attached to shares                                            
                                                                               
Class/type  Situation         Resulting situation after the triggering         
of shares   previous to the   transaction                                      
            triggering                                                         
If possible transaction                                                        
use ISIN                                                                       
code                                                                           
                                                                               
                                                                               

Number  Number of Number of Number of voting   Percentage of                   
of      voting    shares    rights             voting rights                   
shares  rights                                                                 
                                                                               
                            Direct   Indirect  Direct    Indirect              
                                                                               
GB0003085445 1,841,949 1,774,277 1,807,541 1,741,132 0 4.93% 0%                
                                                                               
Ordinary Shares                                                                

B: Financial Instruments                                                       
                                                                               
Resulting situation after the triggering transaction                           
                                                                               
Type of        Expiration     Exercise/       No. of voting      Percentage of 
financial      date           conversion      rights that may be voting rights 
instrument                    period/date     acquired (if the                 
                                              instrument                       
                                              exercised/                       
                                              converted)                       
                                                                               
N / A                                                                          

Total (A+B)                                                                    
                                                                               
Number of voting rights                 Percentage of voting rights            
                                                                               
1,741,132                               4.93%                                  

9. Chain of controlled undertakings through which the voting rights and /or the
financial instruments are effectively held, if applicable:                     
                                                                               

Proxy Voting:                                                                  
                                                                               
10. Name of proxy holder:                                                      
                                                                               
11. Number of voting rights proxy                                              
holder will cease to hold:                                                     
                                                                               
12. Date on which proxy holder will                                            
cease to hold voting rights:                                                   

13. Additional information:             Asset Value Investors acts as          
                                        discretionary manager for all funds    
                                        mentioned in 3.                        
                                                                               
14 Contact name:                        Asset Value Investors Limited          
                                                                               
                                        Daniel Sadler                          
                                                                               
15. Contact telephone name:             0207 647 2919                          
                                                                               
                                        Julian Rhys                            
                                                                               
                                        Frostrow Capital LLP                   
                                                                               
                                        Company Secretary to Electra Private   
                                        Equity plc                             
                                                                               
                                        0203 008 4613