Acquisition

4imprint Group PLC
23 January 2001

For Immediate Release
                                                      23 January 2001





                       4imprint Group plc ('4imprint')



        Acquisition of Adventures in Advertising Franchise Inc ('AIA')



Following the announcement on Tuesday 2 January 2001, 4imprint Group is
pleased to announce that at an extraordinary general meeting of AIA held on
Friday, 19 January 2001, AIA shareholders approved the acquisition of AIA by
4imprint for a total consideration of US $12.75 million in cash, for US $1
million net assets.



4imprint is pleased to advise that following the shareholder approval referred
to above, closing was effected on Monday 22 January 2001.









For further information please contact:



4imprint Group plc

Dick Nelson, Chief Executive                             001 920 203 7272
(after 1.00 pm GMT)

Richard Harrison, Finance Director                    0161 272 4029



Buchanan Communications

Mark Edwards /Alison Cole                               020 7466 5000